Oreo and comic book hero Batman have joined forces for a limited edition run of cookies, promoted by a fun-filled video that sees the Gotham City recreated with the sweet treats.
Bringing together two American icons, the short film begins by teasing viewers with various Batman-related symbols engraved into the Oreos before dramatically panning across a cookie-built Gotham City.
Throughout the years, many Batman movies have adopted a monochromatic color scheme reminiscent of film noir classics, which the creatives at Saatchi & Saatchi Düsseldorf have cleverly nodded to with the black and white contrasting tones of Oreo.
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The spot is inspired by the various riddles in the comics and aims to entice viewers to explore the Batman universe through a multitude of digital touchpoints designed by MediaMonks.
“Two years of stalking the streets as the Batman (Robert Pattinson), striking fear into the hearts of criminals, has led Bruce Wayne deep into the shadows of Gotham City. With only a few trusted allies — Alfred Pennyworth (Andy Serkis), Lt. James Gordon (Jeffrey Wright) — amongst the city’s corrupt network of officials and high-profile figures, the lone vigilante has established himself as the sole embodiment of vengeance amongst his fellow citizens.”
“When a killer targets Gotham’s elite with a series of sadistic machinations, a trail of cryptic clues sends the World’s Greatest Detective on an investigation into the underworld, where he encounters such characters as Selina Kyle/aka Catwoman (Zoë Kravitz), Oswald Cobblepot/aka the Penguin (Colin Farrell), Carmine Falcone (John Turturro), and Edward Nashton/aka the Riddler (Paul Dano). As the evidence begins to lead closer to home and the scale of the perpetrator’s plans becomes clear, Batman must forge new relationships, unmask the culprit, and bring justice to the abuse of power and corruption that has long plagued Gotham City.”
We recently learned that The Batman will be rated PG-13 for “strong violence, disturbing content, drug content, strong language, and some suggestive material.” The movie is set to hit theaters on March 4.