US agencies and brands have 334 shortlisted entries, the most of any country. BBDO New York leads the way with 113 shortlisted entries, including 19 for work on behalf of Mars Chocolate North America, 17 for AT&T, 15 for Macy’s and 12 for KLM.
McCann New York is next in line with 49 shortlisted entries, including 13 for March of Our Lives, 12 for MGM Resorts International, nine for National Geographic and five for Verizon work.
Droga5 New York rounds out the top three with 37 shortlisted entries, including nine for Tourism Australia, five for iHOP and four each for The New York Times and Sprint work.
Introduced three years ago, The One Show early entry system benefits all parties involved in the process, including creative teams who submit entries, agency management responsible for awards budgeting and judges who review the work in batches as it comes in.
“By submitting work when it’s fresh and top-of-mind, creative teams can more easily access materials while they are readily available and capitalize in real time on the work’s industry buzz,” said Kevin Swanepoel, CEO, The One Club for Creativity.
“Agency management also gains a budgeting advantage by spreading awards spending over a 12-month period across two calendar years,” he added. “From a judging perspective, the work is reviewed when it’s fresh and still topical, and jury members can give it greater attention because they’re reviewing smaller batches of entries.”
The One Show 2019 finalists list will be announced in April in lead up the The One Show awards ceremonies on May 8 and 10, 2019 during Creative Week (http://www.oneclub.org/creativeweek/) in New York.
The complete early entry period shortlist is available for download here. Final deadline to enter The One Show 2019 is January 31, 2019.
Source: The One Club