The One Club for Creativity has officially commenced the call for entries for the prestigious ADC 103rd Annual Awards, backed by the dynamic “More Than Luck” integrated campaign, masterminded by Goodby Silverstein & Partners (GS&P).
Established in 1920, the ADC Annual Awards stands as the world’s longest-running awards program dedicated to honoring excellence in craftsmanship and innovation across all realms of advertising and design.
The campaign crafted by GS&P delves into the fundamental elements required to secure a coveted ADC Cube. This endeavor encompasses out-of-home and digital executions, characterized by a graphic style influenced by the iconic shape and colors of the ADC Cubes themselves — gold, silver, and bronze. The campaign draws inspiration from the vibrant energy of Las Vegas and the allure of corner bodega scratcher tickets.
Hanna Wittmark, Creative Director at GS&P and a juror at the ADC 102nd show, remarked, “I know from personal experience that it takes more than a lucky shot to earn an ADC Cube. It requires sleepless nights, obsessive devotion to the details, and countless negotiations with clients to elevate the work to a level where it could even be considered by ADC judges. ‘More Than Luck’ pays tribute to the great work that will be featured, as well as everything the artists have invested in getting it made.”
Innovations for the 2024 Awards Notably, the ADC 103rd Annual Awards introduces a significant change by awarding Best of Discipline honors exclusively to brand-based work. Entries for non-profit clients will no longer be eligible. Additionally, the show will introduce the inaugural Best of Non-Profit award, recognizing the highest-scoring work across all disciplines executed for a non-profit client. The Best of Non-Profit winner will receive the same number of points as a Best of Discipline recipient.
Watch below:
Other assets for the campaign include OOH and mobile:
Other key highlights of the ADC 103rd Annual Awards encompass:
- Rankings Points: All awards will receive rankings points, eliminating the duplication of multiple awards for the same work within a discipline.
- Storytelling Categories: The Advertising discipline is expanded to include new categories for Storytelling in Humor and Drama genres.
- Collaboration with Creative Community: The event will continue its partnership with the creative community Working Not Working for content collaborations and present the special Freelancer of the Year award.
- ADC Members’ Choice Award: Freelance members of both The One Club and Working Not Working will have the opportunity to cast votes for their favorite entry from the year’s top-scoring works in all ADC Design disciplines.
Entries are currently open, with fees set to increase after each deadline period. The regular deadline for submissions is on January 27, 2024, followed by the extended deadline on February 16, 2024, and the final deadline on March 1, 2024.
The juries for the ADC 103rd Annual Awards will be unveiled soon, and in-person judging will take place in March 2024. The announcement of finalists is scheduled for May. The coveted Gold, Silver, and Bronze Cube winners will be revealed at the ADC 103rd Annual Awards ceremony during Creative Week 2024 in New York, held from May 13-17.
Tiered Pricing for Accessibility To facilitate participation from smaller agencies, studios, and freelancers, the awards offer a special tiered pricing structure. Larger agencies and brands will pay the standard entry fee, while smaller agencies receive a discount on entries (amount varying by discipline). Freelance creatives and one-person shops are eligible for an even greater reduction in their entry fee.
CREDITS:
CLIENT: The One Club for Creativity
AGENCY: Goodby Silverstein & Partners
- President: Leslie Barrett
- Chief Creative Officer and Partner: Margaret Johnson
- Creative Directors: Hanna Wittmark, Jon Wolanske
- Art Director/Designer: Johann Vernizzi
- Designer: Rachael Stamps
- Senior Production Artist: Caldin Seides
- Head of Production: Jim Haight
- Executive Producer, Production Department Manager: Timothy Plain
- Executive Producer: Alex Healy
- Producer: Rachael Stamps
- Director of Account Management: Jenna Duboe
- Account Manager: Jordan Moore
- Director of Business Affairs: Judy Ybarra
- Director of Post Production: Michael Damiani
- Executive Post Producer: John Dutton
- Creative Director: Mike Landry
- Motion Artist: Chad Ford
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