Kay Jewelers, the number one jewelry store in America, has awarded its business to Zimmerman Advertising. Kay Jewelers is operated by Signet Jewelers Limited, the world’s largest retailer of diamond jewelry with brands that also include Zales, Jared and many others.
As the new creative agency and strategic partner, Zimmerman will help apply its strategic focus and retail expertise to build on the iconic Kay brand and help it return to market-leading growth.
Signet was impressed by Zimmerman’s strategic focus and experience growing retailers. Zimmerman’s remit is to work on strategic navigation, creative expression and growth initiatives. Kay® Jewelers has historically carried the line “Every Kiss Begins with Kay.”
“We are thrilled to begin our partnership with Zimmerman,” said Bill Luth, Executive General Manager of Kay Jewelers. “They are a powerful and proven partner to bring the power of Kay’s rich heritage as America’s leading jeweler to life; and create deeper connections with a new generation of customers to not just lift the brand, but also our significant retail business.”
“We believe Kay will grow because we will help them sell more jewelry to more people, and also because we will work together to help customers understand the importance of sharing love and gratitude with the people who mean the most to them,” said Michael Goldberg, CEO of Zimmerman. “I’ve wanted Kay on our roster for many years. I’m so thrilled our teams came together,” added Jordan Zimmerman, Founder and Chairman of Zimmerman.
Reel 360 says, “Congrats” to the happy couple.