Powerful PSA campaign pushes legislators to pass new gun laws

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The Everytown for Gun Safety Action Fund announced on May 16 that the not-for-profit organization had released three TV spots urging state lawmakers to pass gun violence prevention legislation this session. Lawmakers are considering legislation that would strengthen Minnesota’s gun laws after polling from the Minneapolis Star-Tribune showed 9 in 10 Minnesotans support requiring criminal background checks on all gun sales.

The group is seeking to persuade legislators to vote for requiring background checks on all Minnesota gun sales and passing Red Flag legislation that would temporarily block a person from having guns if there is evidence that he or she poses a risk of harm to self or others.

“The overwhelming majority of Minnesotans want common-sense gun laws,” said Erin Zamoff, volunteer chapter leader with the Minnesota chapter of Moms Demand Action for Gun Sense in America. “From Florida to Vermont to Kansas, lawmakers in other states have closed deadly gaps in their gun laws this year, and we’ll be safer when our leaders in St. Paul do, too.”

Produced by award-winning shop Olson Engage, each spot, which broke last week, features twin cities’ residents pleading for more gun safety. The first spot, which you can see below, features local law enforcement leaders:

 

 

“As creative people in a fast-paced agency world, it’s rare when we get to use our talents for something that could potentially save the lives of thousands of people. Handed an opportunity with an extremely quick turn, our team came together in one of those rare moments when timing, creativity and mission align perfectly,” Olson CD Scott Muskin told Reel360. The next spot focuses on three students:

 

 

ALSO READ: New study says parents are agreeable to PG-13 Gun violence when justified

The last one, particularly powerful, features a Minnesota mother and gun owner:

 

 

CREDITS
Client: The Everytown for Gun Safety Action Fund

AGENCY:
   Creative Director: Scott Muskin
   Account Director: Joe Campbell
   Group Director, Integrated Production: Ryan O’Hara Theisen
   Integrated Producer: MK Smith
   Program Manager: Sarah Stilip
   Ad Operations Manager: Kasey Weeks

SHOOT:
   Director: Ryan O’Hara Theisen
   Director of Photography: Steve Speers
   1st AC/Data: Ryan Johnson
   2nd AC: Rachel Knoll
   Audio: Matt Quas
   Gaffer: Dave Palm
   Telepromter Op:Tessa Gauer
   Hair & Makeup: Ashlee Ellert Fearing
   Line Producer: MK Smith

POST:
   Editor: Cody Brown
   Editor: Rachel Knoll
   Editor: Chadwick Nelson
   Colorist: Michael Sandness
   Audio Mix: Sister Boss (Carl White)

The ads ran on social media and on television across Minnesota – it was a regional buy – primarily during local news, primetime and on cable news channels.

 
Contact Colin Costello at colin@reelchicago.com or follow him on Twitter @colincostello10.

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