OKRP unveils Tiffany Haddish / Groupon Super Bowl spot

Tiffany Haddish in "Who Wouldn't"

Tiffany Haddish in “Who Wouldn’t”

O’Keefe Reinhard & Paul (OKRP) capitalized on the timeless hilarity of a football-to-the-groin in Who Wouldn’t, a Groupon commercial set to air during the fourth quarter of Super Bowl LII next Sunday.

Featuring Girls Trip star Tiffany Haddish, the 30-second spot reinforces Groupon’s commitment to neighborhood businesses by dealing a forceful pigskin rebuke to a rich man who declares that he opposes them.

Set to the Masterpiece Theatre theme song (“Rondeau,” by French composer Jean-Joseph Mouret), the physical humor and A-list spokesperson make the advertiser’s downhome message loud and clear: Groupon is all about local and family businesses.

 

 

“The Super Bowl is an opportunity to tell a more meaningful story about what Groupon stands for, beyond its offers and everyday savings,” explains Matt Reinhard, Executive Creative Director at OKRP. “Consumers today buy into a company’s mission and for Groupon that story is its support for the local marketplace.”

Haddish not only gets the point across with sassy charm, she is also a longtime, real-life Groupon fan.

“I’ve been speaking out for (Groupon) for years,” she recently told Business Wire. “I’ve invested lots of money into buying Groupon deals, and it’s about time I got an even bigger return on my investment than just saving money at my favorite local businesses.”

Heaven help the consumer who doesn’t listen to Tiffany Haddish.

In addition to the broadcast spot, Groupon agency-of-record OKRP has created over 20 long and short form digital videos, GIFs, stills, radio, social and digital engagement forms of content to help manage social during game day.

 
CREDITS
Groupon
   SVP and Chief Marketing Officer: Vinayak Hegde
   VP of NA Marketing: Jon Wild
   Head of Advertising & Media: Lisa Diehlmann
   Senior Manager, Brand Marketing: Peter VanderHye
   Brand Marketing Content Manager: Mary (Meme) Romano
   Social Media: Cassie Cappuccio

Agency: O’Keefe Reinhard & Paul
   Chief Executive Officer: Tom O’Keefe
   President: Nick Paul
   Chief Creative Officer: Matt Reinhard
   Group Creative Director: Will Bright
   Writer / Creative Director: Aaron Cathey
   Art Director: Paul B Feldmann
   Head of Production/EP: Scott Mitchell
   Director of Production Business Affairs: Katie Johnson
   Head of Client Business: Rahul Roy
   Account Director: Margaret Furth
   Account Executive: Amanda Jacobs
   Director of Brand Strategy: Nate Swift
   Brand Strategist: Hanley Fansler

Production Company: Caviar
   Executive Producers: Kim Dellara, Jasper Thomlinson, Michael Sagol
   Director: Jody Hill
   Producer: Bernard Rahill
   DoP: Toby Irwin
   Production Designer: Mark Snelgrove

Editorial: Whiskey & Bananas
   Supervising Editor: Nate Pence

VFX/Color: The Mill
   Executive Producer: Carl Phillips
   Senior Producer: Heino Henning
   VFX/2D Lead: Jamin Clutcher
   Colorist: Luke Morrison
   Executive Producer, Color: Laurie Adrianopoli
   Color Producer: Dan Butler
   Color Assistant: Lindsey Mazue, Ryan Esboldt

Tiffany Haddish in "Who Wouldn't"

Tiffany Haddish in “Who Wouldn’t”

O’Keefe Reinhard & Paul (OKRP) capitalized on the timeless hilarity of a football-to-the-groin in Who Wouldn’t, a Groupon commercial set to air during the fourth quarter of Super Bowl LII next Sunday.

Featuring Girls Trip star Tiffany Haddish, the 30-second spot reinforces Groupon’s commitment to neighborhood businesses by dealing a forceful pigskin rebuke to a rich man who declares that he opposes them.

Set to the Masterpiece Theatre theme song (“Rondeau,” by French composer Jean-Joseph Mouret), the physical humor and A-list spokesperson make the advertiser’s downhome message loud and clear: Groupon is all about local and family businesses.

 

 

“The Super Bowl is an opportunity to tell a more meaningful story about what Groupon stands for, beyond its offers and everyday savings,” explains Matt Reinhard, Executive Creative Director at OKRP. “Consumers today buy into a company’s mission and for Groupon that story is its support for the local marketplace.”

Haddish not only gets the point across with sassy charm, she is also a longtime, real-life Groupon fan.

“I’ve been speaking out for (Groupon) for years,” she recently told Business Wire. “I’ve invested lots of money into buying Groupon deals, and it’s about time I got an even bigger return on my investment than just saving money at my favorite local businesses.”

Heaven help the consumer who doesn’t listen to Tiffany Haddish.

In addition to the broadcast spot, Groupon agency-of-record OKRP has created over 20 long and short form digital videos, GIFs, stills, radio, social and digital engagement forms of content to help manage social during game day.

 
CREDITS
Groupon
   SVP and Chief Marketing Officer: Vinayak Hegde
   VP of NA Marketing: Jon Wild
   Head of Advertising & Media: Lisa Diehlmann
   Senior Manager, Brand Marketing: Peter VanderHye
   Brand Marketing Content Manager: Mary (Meme) Romano
   Social Media: Cassie Cappuccio

Agency: O’Keefe Reinhard & Paul
   Chief Executive Officer: Tom O’Keefe
   President: Nick Paul
   Chief Creative Officer: Matt Reinhard
   Group Creative Director: Will Bright
   Writer / Creative Director: Aaron Cathey
   Art Director: Paul B Feldmann
   Head of Production/EP: Scott Mitchell
   Director of Production Business Affairs: Katie Johnson
   Head of Client Business: Rahul Roy
   Account Director: Margaret Furth
   Account Executive: Amanda Jacobs
   Director of Brand Strategy: Nate Swift
   Brand Strategist: Hanley Fansler

Production Company: Caviar
   Executive Producers: Kim Dellara, Jasper Thomlinson, Michael Sagol
   Director: Jody Hill
   Producer: Bernard Rahill
   DoP: Toby Irwin
   Production Designer: Mark Snelgrove

Editorial: Whiskey & Bananas
   Supervising Editor: Nate Pence

VFX/Color: The Mill
   Executive Producer: Carl Phillips
   Senior Producer: Heino Henning
   VFX/2D Lead: Jamin Clutcher
   Colorist: Luke Morrison
   Executive Producer, Color: Laurie Adrianopoli
   Color Producer: Dan Butler
   Color Assistant: Lindsey Mazue, Ryan Esboldt