NOW, the largest independent and family-owned manufacturer of natural products, has unveiled its newest national campaign, It’s A Healthy Obsession—and it’s powered by the creative minds at Milwaukee’s own Hanson Dodge.
The campaign marks the latest evolution of NOW’s “feel good spending less” brand platform, building on the success of its previous message highlighting the 19,000 quality tests performed monthly on its supplements. That number has since jumped to 31,000 tests per month, a stat that drives home the brand’s obsessive commitment to quality.
“NOW didn’t just want to tell people; we wanted to jolt people into understanding the magnitude of the quality,” said Amber Cerda, Director of Marketing at NOW. “Now that the number of tests we conduct is up, you can see why we’re obsessed about the launch of this campaign.”
The integrated campaign—developed by Hanson Dodge—includes connected TV, digital video, print, audio, social, display, and media partnerships like one with Real Simple, which has already netted over 3,000 engagements. At the heart of the campaign are two :30 spots that take viewers inside NOW’s labs, where the company’s scientists and technicians obsess over every single detail. Watch below:
“To say NOW is ‘a bit obsessed’ about quality is hardly hyperbole,” said Mike Roe, Chief Creative Officer at Hanson Dodge. “Their playful, obsessive personality helps break through the clutter and plant the flag for what makes the NOW brand different.”
From real-world science to warm humor, It’s A Healthy Obsession is a campaign that shows how a Milwaukee agency is helping shape the national wellness conversation—one obsessive quality test at a time.
NOW, the largest independent and family-owned manufacturer of natural products, has unveiled its newest national campaign, It’s A Healthy Obsession—and it’s powered by the creative minds at Milwaukee’s own Hanson Dodge.
The campaign marks the latest evolution of NOW’s “feel good spending less” brand platform, building on the success of its previous message highlighting the 19,000 quality tests performed monthly on its supplements. That number has since jumped to 31,000 tests per month, a stat that drives home the brand’s obsessive commitment to quality.
“NOW didn’t just want to tell people; we wanted to jolt people into understanding the magnitude of the quality,” said Amber Cerda, Director of Marketing at NOW. “Now that the number of tests we conduct is up, you can see why we’re obsessed about the launch of this campaign.”
The integrated campaign—developed by Hanson Dodge—includes connected TV, digital video, print, audio, social, display, and media partnerships like one with Real Simple, which has already netted over 3,000 engagements. At the heart of the campaign are two :30 spots that take viewers inside NOW’s labs, where the company’s scientists and technicians obsess over every single detail. Watch below:
“To say NOW is ‘a bit obsessed’ about quality is hardly hyperbole,” said Mike Roe, Chief Creative Officer at Hanson Dodge. “Their playful, obsessive personality helps break through the clutter and plant the flag for what makes the NOW brand different.”
From real-world science to warm humor, It’s A Healthy Obsession is a campaign that shows how a Milwaukee agency is helping shape the national wellness conversation—one obsessive quality test at a time.
