When it comes to playing the New York Lottery, everybody has their favorite numbers. Lucky numbers. Birthdays. Anniversaries. With the newly re-branded Twice Daily Games from the New York Lottery, those players now have two chances a day to play their numbers. Win4, NUMBERS and Take 5 are easy to play draw games that always deliver a reliable dose of optimism.
To encourage players to “Spend More Time with Their Numbers,” McCann New York brought those Lottery numbers to life in a :30 spot directed by Aaron Ruell from Sanctuary Content. The spot features New Yorkers hanging out with their numbers in routine yet charming situations.
But in this case, those numbers are larger-than-life, multi-colored, furry creatures. The Lottery story is a simple demonstration of the excitement Twice Daily Games can add to the everyday. Watch below:
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The New York Lottery campaign is being carried across TV, radio, OOH, print, social and digital executions 8/16-10/10.
CREDITS:
CLIENT: New York State Lottery
AGENCY: McCann, New York
PRODUCTION
Aaron Kovan
Chance Bassett
Andrea Kaye
Cindi Blondell
ACCOUNT
Nikki Maizel
Caroline Fuller
Molly Vossler
Christina Harman
Ana Gonzalez
STRATEGY
Laura Frank
Emily Brown
Grace Freeman
Rebecca Krevat
Jordana Judson
PROJECT MANAGEMENT
Katie Landkamer
Connor Byrne
MUSIC PRODUCTION
Eric DJ Bunny Ears Johnson
Colleen Dahlstrom
Madison Rowe
BUSINESS MANAGEMENT
Natalie Hernandez
CREATIVE
Mat Bisher
Jason Ashlock & Dom Baccollo
Noah Benezra & Antony Rush
Alec Reda & Lyns Descardes
Annie Elliott & Dan Kim
Mikey Bready
PARTNERS
Aaron Ruell : Director
Jeffrey Kim : DP
James Duffy : Editor
Craft
Duotone
Sonic Union
