The ‘Get Ready With Me’ trend has taken the TikTok world by storm, amassing over 110 billion views and counting.
This trend offers a fascinating glimpse into creators’ style choices and daily routines, covering everything from outfit selections and breakfast preferences to morning rituals. Moreover, it sheds light on the brands and products that play a role in people’s daily preparations, particularly those that help individuals kickstart their day.
Developed by AOR, BSSP, Noosa Yoghurt has embraced this trend and partnered with TikTok influencers to join the movement. Influencers such as Lauren Norris (474k+ followers), Allie Appleton (70.3k+ followers), Nicole Doyon (388.6k+ followers), and Vicky Conroy (67.3k+ followers), along with the notable Ally Love, have been selected to be part of this campaign. Each influencer has received their personalized branded noosa mini fridge, an essential addition to their morning routines.
Here’s a glimpse of what these influencers are sharing:
REELated:
With their noosa mini fridges in tow, these content creators showcase how noosa yoghurt seamlessly fits into any morning routine. Known for its delectable flavor and luxurious texture, noosa helps them “win the morning” by serving as an essential part of their daily rituals.
In the second wave of the campaign, multi-talented Ally Love, a Peloton instructor, CEO of Love Squad, host of Netflix’s Dance 100, and more, is joining the action to amplify the campaign’s reach. Ally’s unapologetic lifestyle aligns perfectly with noosa’s ethos, making her a natural partner for this program. She has incorporated noosa yoghurt into her GRWM routine due to its irresistible taste, exceptional texture, and a wide range of flavors.
Simultaneously, Voco is sharing the love by hosting a giveaway for these one-of-a-kind mini fridges on noosa’s social media channels.
This social activation, created in collaboration with lead agency Butler, Shine, Stern & Partners (BSSP), kicked off on August 31 with initial posts on TikTok and later on Instagram, with additional content scheduled for this month. These videos will also be featured on noosa’s social media platforms.
BSSP serves as the lead agency of record for all three Sovos brands: noosa yoghurt, Rao’s Homemade, and Michael Angelo’s.
Stay tuned for more exciting updates as noosa yoghurt continues to make its mark in the world of TikTok and social media influencers.
CREDITS:
BRAND: Noosa
- Yuri Hermida – Chief Growth Officer
- Emily Josephson – Director of Marketing
- Michelle Nochlin – Brand Manager
AGENCY: BSSP
- Jimmie Blount – Creative Director
- Dani Grimm – Art Director
- Brendan Nicholes – Copywriter
- Chrissy Wamsher – Senior Producer
- Shannon Stucke – Account Director
Partner Agencies:
- PR/Talent Lead: MBooth
- Social/Influencer Lead: Voco Creative
- Paid Media: Resolution
Production Partners (Mini Fridge):
- Premier Press
- 5000 N Basin Ave, Portland, OR 97217
- Account Director: Mark Brooks
- Project Manager: Kelly Gregg
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