In response to a real demand from its broadcast, Web and distribution partners, as well as charities seeking support, award-winning, Los Angeles-based production company NiteLite Pictures has unveiled the Coronavirus Positivity Initiative, a worldwide effort to create programming that promotes togetherness, community and celebrates the human spirit during the global lockdown.
Under this banner, NiteLite is launching a series of programs that spotlight the heroes on the front lines, inspiring individuals from around the world, and comedy shows that take a lighter look at life during the pandemic. All the programs will feature real people from around the globe in an effort to help bring audiences closer together.
“This is truly a unique time in the world’s history,” comments NiteLite producer Ari Wilhelm. “While everyone is doing their part to help keep family and communities safe, there is a need for entertainment content like never before, and specifically relevant, uplifting content that is understanding and respectful of the situation we are all living.”
NiteLite is working closely on the initiative with its UK sales agent Meredith Coral of Lost Art Television to develop programming content tailored to viewing audiences and requested by broadcasters and media platforms during this time.
“NiteLite is responding to broadcasters’ needs and the audiences desires for not only new content, but relevant content to their current situation,” notes NiteLite executive producer Harry Lowell. “We’re developing heartwarming and comedy programming that connects to people’s lives during this new norm, while devising production solutions to deliver shows in a matter of days, not months, both remotely and safely.”
NiteLite will produce “self quarantine-based” content designed to resonate and connect to audiences. The company’s homebound, creative teams are currently developing engaging programming that can be produced quickly and remotely, while under stay at home orders.
SOURCE: NiteLite Pictures