Brace yourself for Apple Law

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nick-law-apple

“the once in a lifetime opportunity to work with a brand I’ve admired my whole life was too good to ignore.”

That’s part of an email that went out to Publicis Groupe from CCO and president of communications, Nick Law, who confirmed that he is leaving the network for a new position at Apple.

Ad Age, who broke the story and confirmed it today, reported that Law had been offered an incredible opportunity at Apple and would leave the French network after 18 months.

When Ann-Christine Diaz at Ad Age reached out for comments from Apple, which was named Marketer of the Year last week at Cannes International Festival of Creativity, Tor Myrhen, VP of marketing and communications at the Cupertino, California giant said, ” “the creative world is watching and there’s a lot of creative talent out there who someday might work at Apple.”

But hey what a difference 24 hours makes!

Following yesterday’s Ad Age report, CEO Arthur Sadoun and Law confirmed the departure today in letters to the staff.

“In September, Nick Law will leaving the Groupe to join Apple.

It’s ‘sweet’ news, because of course you only ever want what is best for your friends, and Nick sees this as a “once in a lifetime opportunity” for him.

But of course, we would have loved to have Nick with us forever.

Since Nick’s arrival, we have accomplished a lot. We have considerably strengthened our creative and strategic bench. We have considerably strengthened our creative bench and our global creative brands, Saatchi & Saatchi, Publicis, Leo Burnett, BBH and Marcel. Thanks to our incredible leaders, at the global and local level like Kate, Bruno, Andy, Pelle, Anne, Marco, Taras, Britt, Chaka and Jason to name just a few, we’ve established strong centers of creative excellence across the world.

I want to take this moment to thank Nick for all of that, and just as importantly, for bringing to the entire management team and the Groupe creative community a vision and an ambition for modern creativity.

We will make sure that this vision continues to be at the core of the Groupe. That is why with the appointment of Liz Taylor, (CCO Leo Burnett and CCO Publicis Communications NA) and John Maeda (Chief Experience Officer Publicis Sapient), and Ben Mooge (Chief Creative Officer, Publicis Groupe UK) we continue to build a creative collective, based on the belief that the future of creativity needs a broad spectrum of thinkers and makers to deliver the kind of groundbreaking ideas and products that our clients deserve. Together with our creative leaders around the world, they will be responsible for spearheading the world’s best storytelling, experiences and innovation.

Voilà, I’m sure you will join me in wishing Nick the best on his new journey.

Merci Nick et bon vent!

Amitiés,

Arthur”

Law followed with his own internal memo:

“As you just heard from Arthur, I’m leaving the agency world to join Apple,

This was a very hard decision for me. Not only have I enjoyed my time at Publicis, I’ve been energized by the ambition and relentless transformation of the Groupe. Publicis has the right plan, right model and the right people to solve the big challenges clients are facing. I wish I could continue to be a part of the journey – but the once in a lifetime opportunity to work with a brand I’ve admired my whole life was too good to ignore.

I hope our world-class creative community has benefited from my time at Publicis. I’ll spend the next few months meeting with many of you, helping in any way I can – but confident of your future success. I’ve no doubt I’ll maintain the countless deep relationships I’ve developed at the Groupe.

I’d like to thank the amazing executive team for your support, the peerless talent for your inspiration, and our fearless leader, Arthur, for his trust.

All the best,

Nick”

Law left R\GA after 17 years to join Publicis in January 2018, after being recruited by Sadoun. He was charged with leading creative for the holding company’s agencies that include Leo Burnett, Saatchi & Saatchi, Publicis Worldwide, BBH and Fallon.

He also led creative for the parent’s vaunted “Power of One” program that offers clients marketing solutions managed at the holding-company level.

Less than a month ago, Reel Chicago reported that Law lured FCB’s Chief Creative Officer Liz Taylor to become creative lead for Publicis Communications North America and Chief Creative Officer of Leo Burnett Worldwide.

Source: Ad Age

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