The brand, best known for their bright red kiosks, dropped two minute-plus spots online on December 19 and ran through December 31, living up to RedBox’s reputation for offering high-quality entertainment.
But here’s the big news – the two spots titled: “Prehensile Feet” and “Date Night” are not just engaging and disruptive, making audiences think about the brand in a new way. They are funny AF.
Directed by Hungry Man Productions‘ award-winning director,Dave Laden, the first spot, “Prehensile Feet,” introduces viewers to Yaki, an entirely regular man who gets incredible joy, and a lot more “all,” from Redbox’s entertainment offerings by way of having feet that work like hands. Take a look:
The campaign is the agency’s kickoff engagement with the entertainment company, and the agency’s first broadcast work under the creative leadership of Executive Creative Director Josh Hurley. “This is the kind of work that gets creatives excited – the chance to make the sort of communication that entertains and engages consumers in the way a great film or game does.” said Hurley.
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The second spot, “Date Night,” introduces viewers to couple Kristen and Todd. For some couples, getting hitched was their smartest decision. For Kristen, renting with Redbox reigns supreme. After all, with the brand’s variety and value, what could be smarter than that?
According to Fred Ehle, VP of Marketing at Redbox, the spots work because they feel more like cinema than ads – “We wanted them to feel like tiny bits of a documentary, like a trailer or a scene plucked from a film. You get the feeling there’s more footage out there, that it’s part of a larger story.”
John Geletka, SVP, Agency Services at Fusion92, credits the process. “Great work comes from great partnerships. Client. Agency. Production. When it aligns, you get something special. Something entertaining. Something true to the brand. We are beyond excited to be a part of Redbox’s first national campaign.”
Both spots possess an absurdity and comedy that will always appeal to someone like myself. I did find myself wondering since the humor is so strong and the situations are so engaging, will the Redbox message be lost? I guess time will tell, but I’m going to watch them again, because I need another laugh.
CMO: Ash ElDifrawi
VP of Marketing: Fred Ehle
Director of Brand and Product Marketing: Maura Grey
Director of Creative Services: Durriya Gunja
Executive Creative Director: Josh Hurley
SVP, Agency Services: John Geletka
Creative Director: Eric Wolinsky
Copywriters: Kyle Gunby, JK Lyons, Ron Lazzeretti, Cayne Collier, Megan Kellie
Art Director: Laura Clesse
Executive Producer: Anwar Khuri
Senior Integrated Producer: Andrea Horn
Production Business Manager: Adele M. Green
CEO: Matt Murphy
President: Doug Dome
SVP, Client Services: Mark Skroch
Account Director: McKenzie Closen
Production Company: Hungry Man
Director: Dave Laden
Producer: Caleb Dewart
Director Of Photography: Ava Berkofsky
Production Designer: Zach Matthews
Editor: Adam Parker
Executive Producers: Caleb Dewart, Kevin Byrne, Mino Jarjura
Post Production/Vfx/Finishing: Carbon Vfx
Lead Flame Artist: Michael Sarabia
Flame Artist- Michael C. Anderson
Flame Artist: Chris Wiseman
Flame Artist: Kieran Walsh
Flame Artist: Peter Mayor
Flame Assistant: Steven Wind
Colorist: Julien Biard
Producer: Lauryn Grimando
Executive Producer: Phil Linturn
Post Production Sound: NoiseFloor
LTD Mixer: Jamie Vanadia
Audio Assistant: Victoria
Salazar Sound Producer: Katie Waters
Music Company: See Music
Composer: Andrew Ecklund
Contact Colin Costello at firstname.lastname@example.org or follow him on Twitter @colincostello10.