The founders of Not Celebrity Vodka have announced the launch of their new vodka brand following an exhaustive but ultimately unsuccessful search for a celebrity endorsement.
Despite their determination, they faced the harsh reality that either their skills in celebrity recruitment were lacking, or every celebrity was already tied to an alcohol brand. With no other option, Not Celebrity Vodka was born.
After extensive research and numerous taste tests, the founders developed a recipe that blends the premium quality of Grey Goose with the affordability of Kirkland Signature. Realizing that most vodkas are naturally gluten-free, despite many brands highlighting this as a unique selling point, they knew they had a winning formula. Production soon began, and bottles were filled.
Not Celebrity tapped the brand new creative agency Dumb Draper to oversee the launch. Alpen Pictures served as the production company for the spots. Watch below:
The brand has also released a series of print ads:
REELated:
Not Celebrity Vodka boasts the unique distinction of the “Not Famous” stamp of approval, symbolizing its authenticity, quality, and the founders’ inability to secure a famous spokesperson.
The new vodka brand is available for shipping through Flaviar to every state except AL, AK, AR, HI, IL, MA, MI, MS, SD, and UT. It is also available to retailers in California through Park Street.
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