New Nissan spot empowers Black music creators

Nissan
(Courtesy of Unicorns & Unicorns)

Unicorns and Unicorns celebrates Black History Month with a new spot for Nissan directed by Monty Marsh via fluent360.

Nissan’s latest “Electric Beats Initiative” sets out to empower the next generation of Black music creators and make long-standing changes in music & technology for the African-American community. 

The spot, featuring Actor Jay Ellis, DJ and Producer Candice “Dope Candi” Boggerty and Nissan’s Next Up Competition winner, Music Producer, Olajuwon “King Fresh” Sims, takes you on a trip through Los Angeles while building excitement for the possibilities to come through championing the next generation of black voices in music and technology. Highlighting Nissan’s promise to go the extra mile and open more doors this year, the spot wraps with, “get ready for what’s next.”


REELated:


Monty Marsh began his career as a business development executive at Cinemedia Film AG’s North American Film Finance Division. Though Monty gained valuable experience packaging projects, employing creative financing, and negotiating deals, the importance of ‘Story’ became paramount in his process. This led Monty behind the camera and he has since become an award-winning Director and Producer.

Monty made history by directing and co-producing YouTube’s first live 360 performance. His ‘Not Above That’ VR experience premiered by WIRED Magazine was nominated as ‘Best Interactive Music Video’ at the Austin Music Video Festival, was featured as one of the three best VR music videos in the field by VR Days Europe and it made VR Scout’s ‘Essential VR Music Videos of 2016’ list. The 2D version premiered by NPR was also an Official Selection of the Austin Music Video Festival.

Monty’s hybrid short film NOAH, filmed during the pandemic screened in competition at the 2021 Diversity at Cannes Showcase and it won ‘Best Screenwriting’. NOAH is a finalist at Lane Doc Fest, and it is an Official Selection of the Brooklyn Film Festival winning the Spirit Award for ‘Best Short Documentary’, HollyShorts Film Festival, Santa Monica International Film Festival, Toronto Black Film Festival, Atlanta Docufest, American Documentary and Animation Film Festival and Pan African Film Festival.

CREDITS:

CLIENT: Nissan

AGENCY: fluent360

PRODUCTION COMPANY: Unicorns and Unicorns 

  • EP: Mercedes Allen-Sarria
  • Director: Monty Marsh 
  • Producer: Marie Dunaway
  • Director of Photography: Robert Arnold

EDIT: Cutters

Editor: Kathryn Hempel

AUDIO MIX: Another Country

Sound Designer/Mixer: Drew Weir

FINISH: Flavor

  • Colorists: Brian Higgins, Chris Elliott
  • Finish Artists: Michael Anderson, Ann Allen, Patrick Wong, Marc Wellington, Ryan Esboldt, Justin Laurel

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Nissan
(Courtesy of Unicorns & Unicorns)

Unicorns and Unicorns celebrates Black History Month with a new spot for Nissan directed by Monty Marsh via fluent360.

Nissan’s latest “Electric Beats Initiative” sets out to empower the next generation of Black music creators and make long-standing changes in music & technology for the African-American community. 

The spot, featuring Actor Jay Ellis, DJ and Producer Candice “Dope Candi” Boggerty and Nissan’s Next Up Competition winner, Music Producer, Olajuwon “King Fresh” Sims, takes you on a trip through Los Angeles while building excitement for the possibilities to come through championing the next generation of black voices in music and technology. Highlighting Nissan’s promise to go the extra mile and open more doors this year, the spot wraps with, “get ready for what’s next.”


REELated:


Monty Marsh began his career as a business development executive at Cinemedia Film AG’s North American Film Finance Division. Though Monty gained valuable experience packaging projects, employing creative financing, and negotiating deals, the importance of ‘Story’ became paramount in his process. This led Monty behind the camera and he has since become an award-winning Director and Producer.

Monty made history by directing and co-producing YouTube’s first live 360 performance. His ‘Not Above That’ VR experience premiered by WIRED Magazine was nominated as ‘Best Interactive Music Video’ at the Austin Music Video Festival, was featured as one of the three best VR music videos in the field by VR Days Europe and it made VR Scout’s ‘Essential VR Music Videos of 2016’ list. The 2D version premiered by NPR was also an Official Selection of the Austin Music Video Festival.

Monty’s hybrid short film NOAH, filmed during the pandemic screened in competition at the 2021 Diversity at Cannes Showcase and it won ‘Best Screenwriting’. NOAH is a finalist at Lane Doc Fest, and it is an Official Selection of the Brooklyn Film Festival winning the Spirit Award for ‘Best Short Documentary’, HollyShorts Film Festival, Santa Monica International Film Festival, Toronto Black Film Festival, Atlanta Docufest, American Documentary and Animation Film Festival and Pan African Film Festival.

CREDITS:

CLIENT: Nissan

AGENCY: fluent360

PRODUCTION COMPANY: Unicorns and Unicorns 

  • EP: Mercedes Allen-Sarria
  • Director: Monty Marsh 
  • Producer: Marie Dunaway
  • Director of Photography: Robert Arnold

EDIT: Cutters

Editor: Kathryn Hempel

AUDIO MIX: Another Country

Sound Designer/Mixer: Drew Weir

FINISH: Flavor

  • Colorists: Brian Higgins, Chris Elliott
  • Finish Artists: Michael Anderson, Ann Allen, Patrick Wong, Marc Wellington, Ryan Esboldt, Justin Laurel

Follow us on our new Facebook page!