Netflix has announced a major $1 billion investment in Mexico’s film and television industry, reinforcing its commitment to expanding local productions and boosting the country’s creative sector. The announcement was made by Netflix co-CEO Ted Sarandos during a press event in Mexico City alongside Mexican President Claudia Sheinbaum, highlighting the streaming giant’s long-term commitment to Latin America.
A Major Boost for Mexico’s Film Industry
In his remarks, Sarandos reflected on Netflix’s history in Mexico, emphasizing the country’s role in shaping the company’s global production strategy.
“This country holds a special place in Netflix’s own history,” he said. “It was here, 10 years ago, that we produced our first series outside the United States, Club de Cuervos. We created it in Mexico for Mexico—and it paved the way for our programming strategy, which is all about local production.”
Sarandos also highlighted Mexico’s role in Netflix’s award-winning track record, recalling the success of Roma, which won three Academy Awards, including Best Foreign Language Film, and later projects such as Bardo by Alejandro G. Iñárritu and Guillermo del Toro’s Pinocchio, which won Best Animated Feature.
Beyond these high-profile films, Netflix has consistently invested in local productions, working with Mexican filmmakers, writers, and actors to create series and movies that resonate both domestically and internationally.
Strengthening Mexico’s Creative Industry
With the new $1 billion investment, Netflix plans to produce around 20 projects per year in Mexico, further deepening its partnership with local production companies, artists, and crew members. The initiative aligns with the company’s goal of boosting Latin American content while strengthening Mexico’s film infrastructure.
As part of this expansion, Netflix will invest in Mexico City’s legendary Churubusco Studios, which has served as the backdrop for some of the country’s most iconic films. The collaboration aims to modernize the facilities, enhance production capabilities, and create more opportunities for Mexican filmmakers to tell their stories on a global stage.
Sarandos underscored the economic impact of Netflix’s productions, citing the recent adaptation of Pedro Páramo as a prime example. The film contributed over 375 million pesos (approximately $18.5 million) to Mexico’s GDP, employed thousands of crew members and artists, and even led to a surge in book sales, tripling demand for Juan Rulfo’s literary masterpiece nearly 70 years after its original publication.
“The audiovisual industry in Mexico contributes $3 billion US dollars to the country’s economy every year,” Sarandos noted. “Every dollar spent generates $1.6 of added value. These investments don’t just benefit filmmakers—they support industries like catering, hospitality, textiles, and transportation.”
Investing in Emerging Talent
Beyond film and television productions, Netflix is committed to supporting the next generation of Mexican creatives. The company has pledged to continue funding programs that provide diverse talent with opportunities to break into the entertainment industry, a key priority as it expands operations in the region.
“Being local is very important to us,” Sarandos said. “That’s why all of our series and films in Mexico are made in partnership with local production companies and local partners. Every single one.”
Over the past six years, Netflix’s Latin American headquarters in Mexico City has grown exponentially, with its local employee base increasing more than tenfold. This latest investment ensures that Mexico remains a central hub for Netflix’s content strategy, not just in Latin America, but worldwide.
Mexico’s Creative Future on the Global Stage
President Sheinbaum welcomed Netflix’s commitment, emphasizing Mexico’s role as a global leader in film and television production. She pointed to the country’s tax incentives, rich storytelling traditions, and skilled workforce as key factors that make it an attractive destination for international investment.
“President Sheinbaum, at Netflix we share your vision of a vibrant, prosperous Mexico full of growth and opportunity. And we want to play our part in making it a reality,” Sarandos said. “Our journey in Mexico has taken us from North to South—from Baja California’s sunset shores to the Caribbean’s sunrise sands. We have produced in over 50 locations across 25 states. And with this renewed commitment, we look forward to deepening our partnership even more.”
A Symbolic Gesture to Mark the Occasion
To commemorate the announcement, Sarandos presented President Sheinbaum with a handcrafted rebozo—a traditional Mexican shawl that was worn by the character Damiana in Netflix’s adaptation of Pedro Páramo. The garment was made by Alejandro Vázquez, a master of the treadle loom in the State of Mexico, underscoring Netflix’s support for Mexico’s artisanal and cultural heritage.
Looking Ahead
Netflix’s investment comes as competition in the streaming industry continues to grow, with Disney+, Amazon Prime Video, and Max all expanding their Latin American content offerings. However, Netflix’s deep ties to Mexico’s creative community, its commitment to infrastructure, and its focus on nurturing new talent set it apart as a leader in the region’s entertainment landscape.
By continuing to produce world-class stories rooted in Mexican culture, Netflix is ensuring that Mexico’s voice remains a powerful force in global entertainment. With this bold new investment, the country’s film industry is poised for unprecedented growth, job creation, and international recognition—bringing Mexican storytelling to audiences around the world like never before.
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