Have you ever wanted to know what it’s like to touch movie hunk Chris Hemsworth’s sweat? If you have, this Reel Ad of the Week is for you!
On the heels of its recent release of Extraction 2, Netflix has partnered with Omelet to bring the film’s unrelenting action to life in a first-of-its-kind OOH innovation: billboards featuring Chris Hemsworth that actually drip “sweat.”
Yeah, you read that correctly.
Rather than erecting them over busy streets and bustling highways, Netflix and Omelet erected the billboards at sidewalk level. With street-level placement, passersby even have the opportunity to reach out and touch the billboards, seeing the sweat and feeling the intensity of Extraction 2 for themselves. Watch below:
REELated:
Netflix and Omelet worked with tech and production company UNIT9 to pioneer the timed recycled water system that injects sweat into this first-of-its-kind OOH stunt.
This is an ad the Reel 360 News Team can say is, “all wet.” But in this case, that’s a great thing. Go find Chris Hemsworth and touch his sweat!
CREDITS
CLIENT: Netflix
AGENCY: Omelet
PRODUCTION: UNIT9
MEDIA: Rapport
