National Hispanic Heritage Month is here


It’s National Hispanic Heritage Month, starting Sept. 15- Oct. 15, and we want to use this space to highlight some individuals who share their amazing contributions in the industry, along with what it means to be Latina/x in advertising.

An Unlikely Path To Invention And Lifelong Learning by Joanna Peña-Bickley

Joanna Peña-Bickley

At the nascent stages of the 4th industrial revolution, do you have the dream, skills, path and sponsors to transform your career from an industrious creative to an industrialist market maker in the new connected era?

ALSO READ: HBO Max celebrates Latinx voices

Joanna Peña-Bickley, Head of Design at Amazon, shares her journey and inspire us with pearls of wisdom in a tenacious talk about curiosity, passion, invention, ethics and her quest to solve big audacious systemic problems with a simple question: What If?

Pay Equity’s Bottom Line For a Loud Latina by Evita Puente

Evita Puente

“Calling out unfair treatment is a good thing, and as painful as it was – yes, my voice would tremble, my hands would shake and my stomach was a fluttering mess – it felt so good to report the facts: ‘I have X workload, while my counterpart has Y less. I have X number of direct reports, while all of my counterparts have an average of Y fewer than I do… So yes, leader, let’s talk about my pay, my next role, and my promotion.”

Inspired By: Nathalie Molina Niño with Kat Gordon

In the Inspired By series, Nathalie Molina Niño, entrepreneur and author of LEAPFROG: The New Revolution for Women Entrepreneurs, and 3%’s Kat Gordon discuss diversity in our industry today.

What the 2018 3% Conference Meant For a Latina Creative Director by Evita Puente

“I continue to hear the same stories from Latinas in both agency and in-house creative departments who are facing the same issues I did over 15 years ago… Unwelcomed, derided, and name-called by the ‘chicos’ who, BTW, never even bothered to say ‘chicas.’ Who mockingly criticized creative ideas that actually drove business or customer value, simply because they were pitched by Latinas. The pain of being invisible, of having to call out and threaten industry leaders because there was an ‘oversight’ in including my name on awards submissions for work that I lead or created.”

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