In a significant leadership transition in the advertising industry, Nancy Reyes, the CEO of TBWA\Chiat\Day New York, is set to join BBDO as its Americas CEO.
According to AdAge, Reyes will take the reins from St. John Walshe, who is departing from the agency after serving as CEO for five years. This change is expected to bring fresh leadership and strategic insights to BBDO, one of the world’s leading advertising agencies. Reyes will report directly to BBDO’s President and CEO, Andrew Robertson.
Robertson expressed his enthusiasm for Reyes’s appointment, highlighting her dedication to talent development and client relationships. He noted that Reyes has been instrumental in founding a program called “Circle of Women” designed to coach and prepare women, with a focus on women of color, for leadership roles in the C-suite. Additionally, Reyes is known for her commitment to clients and their businesses, as well as her passion for delivering outstanding creative work.
Robertson stated, “I’m thrilled that she will be bringing these obsessions, her radiant energy, and her proven leadership capability to BBDO.”
Reyes assumed the role of Chief Executive Officer at TBWA\Chiat\Day New York in 2021 and has held various leadership positions at TBWA since 2016. Before joining TBWA, she served as Vice President of Brand Creative at Verizon and held multiple roles at Omnicom’s Goodby Silverstein & Partners.
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Reyes is scheduled to begin her new role as Americas CEO at BBDO on October 23, 2023.
Reflecting on her time at TBWA, Reyes expressed gratitude for the invaluable experiences and inspiration she gained. She stated, “TBWA\Chiat\Day NY will always hold the most special place in my heart.”
TBWA Global CEO Troy Ruhanen acknowledged Reyes’s significant impact on the agency, noting that she had built a highly talented senior leadership team during her tenure. He expressed confidence in the team’s ability to continue the great work initiated by Reyes and achieve even greater accomplishments in the future.
St. John Walshe had a long-standing association with the Omnicom agency, dating back to 1997. He served as a global account lead for the Mars business before assuming the role of CEO. His departure marks the end of an era at BBDO, and the agency is poised for a new chapter under the leadership of Nancy Reyes.
Reel 360 News wishes Nancy the best of luck at BBDO.
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