MullenLowe US has launched several festive spots for KFC that maintain its competitive streak by upgrading good cookies, presents, and dinner sides to finger-lickin’ good buckets of chicken.
This is MullenLowe’s first-holiday work for KFC since winning the account back in February. Ending with an abrupt audio cut-off to emphasize the bounty of KFC menu options, ‘Twas the 4th Night of Break‘ deviates from the expected holiday work with a lyrical script and the swift, flowing camera moves and stylized choreography of director Henry Scholfield.
The spot takes place during that random, nondescript time between Christmas and New Years, when you don’t really know what day it is, but family’s still in town and you’re tired of cooking and entertaining. You know you have to eat, but you can’t quite muster the strength. Watch below:
Thankfully, KFC offers an easy, delicious, and most importantly, shareable way to feed your family.
Since the partnership began in February 2022, MullenLowe has set a new standard for the brand by elevating Finger Lickin’ good from an attribute to an attitude for the younger generations who are unapologetically themselves.
AGENCY: MullenLowe Group