MoneyGram International, Inc. has announced a significant update to its brand evolution by partnering with four renowned agencies of record: Prophet for brand strategy, Cutwater for creative, DEPT® UK for social, and iProspect for media.
This strategic collaboration aims to transform and grow the MoneyGram brand, aligning it with the company’s digital-first approach and driving business growth.
Chief Marketing Officer Greg Hall highlights the importance of the brand’s evolution in line with its rapid digital transformation. “As MoneyGram has rapidly evolved into a digital-first organization, we’re now equally invested in the strategic evolution of our global, iconic brand. As such, we’ve engaged four renowned agency partners who will help reintroduce the MoneyGram brand through distinct brand assets and growth-oriented creative, social and media campaigns that uniquely reflect our modern identity.”
The announcement follows MoneyGram’s significant investment in MoneyGram Haas F1 Team (MGHF1 Team), which has played a pivotal role in reshaping the brand’s perception. The partnership has led to a notable increase in global brand awareness scores and positive sentiment, showcasing the impact of strategic brand investments.
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Hall continued: “This announcement signifies the horsepower and commitment we’re putting behind our brand, and looking ahead, everything will ladder up to our ultimate goal of enhancing MoneyGram as that global fintech platform. We will continue to exceptionally serve consumers and businesses through our expanded set of products and services, and I can’t wait to see what we accomplish together in this next stage of growth.”
The collaboration with Prophet, Cutwater, DEPT® UK, and iProspect signifies MoneyGram’s dedication to strengthening its brand presence and driving business outcomes. As the company embarks on this next stage of growth, it anticipates further advancements in its mission to connect the world’s communities through innovative financial solutions.
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