Mobius Awards has become the first international advertising awards company to add a cannabis division to its competition.
Mobius Cannabis Advertising & Package Design makes its debut in the 2019 competition, which opened April 25. Mobius Awards headquartered in Redondo Beach, was organized in Chicago in 1971 as part of the U.S. Television and Radio Commercials Festival.
“It was time,” says Chairman Lee Gluckman Jr. “The newest and yet oldest products in the world are cannabis and hemp. While they have been around forever, their acceptance in the broader marketplace now grows at a runaway pace.”
As many large established corporations are taking advantage of the cannabis/hemp market, Mobius has researched how many new products have evolved. “We want to be part of the excitement by recognizing the efforts to market cannabis/hemp products.”
Cannabis joins General, Packaging and Student divisions in the competition. Entries are invited in all advertising mediums and formats. These include Brochure/Book, Direct, Digital, Immersive Marketing, Lifestyle Content Marketing, Mixed Media Campaign, New Media, Online, Outdoor, Package Design and Redesign, Point-of-Purchase, Print, Radio, Television and Student.
Questions about the new competition should be directed to Kristen Szabo, Manager, Entrant Relations & Operations, at KristenSzabo@mobiusawards.com. Winners are announced in January 2020.
Send your competition updates to Colin Costello at Reel Chicago Colin@reelchicago.com.