To promote the opening of Resorts World Las Vegas, the $4.3 billion, 3,500-room luxury destination in Las Vegas set to open June 24, Hooray Agency and Psyop teamed up to create an engaging virtual production, ‘Stay Fabulous’.
This exciting campaign debuted during The Academy Awards broadcast on Sunday, April 25, and pioneers a new approach to technology in a large-scale commercial shoot. Referred to as ‘Virtual Production’, the technology merges VR and CGI to transport viewers into a new reality.
These technologies are also used to build a heavily designed and stylized world which carefully blurs the line between physical and digital, never before done in a campaign on this scale.
‘Stay Fabulous’ also implements an LED volume to create a variety of digital worlds and features celebrity talent including Celine Dion, Carrie Underwood, Katy Perry, Luke Bryan, Tiësto and Zedd each ruling over their own fabulous domain. Watch below:
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“Resorts World Las Vegas is the most prominent development to come to Vegas in the last decade,” said Steven Seghers, CEO, Hooray Agency. “To match the groundbreaking nature of this announcement, we wanted to create a campaign that pushed the boundaries of how campaigns are made. By partnering with Psyop, we were able to leverage cutting edge technology to create an experience like no other.”
Behind the Scenes
The technology used in “Stay Fabulous” was originally used in the making of The Mandalorian on Disney+, the first live-action series in the Star Wars franchise.
To stay true to this Hollywood-style shoot, the “Stay Fabulous” production engaged Nant Studios, using much of the same team and cutting-edge approach from the American space western.
“We are honored to be part of the team to bring the compelling story of Resorts World Las Vegas to life,” said Chief Executive Producer, Justin Booth-Clibborn, Psyop. “Psyop’s passion is merging art and technology to create worlds, tell stories, and capture hearts and minds. The Resorts World team clearly shares that passion, so to collaborate with them, leveraging our expertise in design, real time CG technology and live action production, and push the creative possibilities, was literally fabulous.”
To meet the demands of this innovative commercial production, the large technical and creative team developed evolutionary workflows, allowing filmmakers to make never before creative changes in real time during the shoot including lighting, colors and animation within the sets.
Applied lighting and animation processes were also employed to drive both practical and virtual light fixtures for immediate creative changes enabling production crews to see their scenes unfold as they are composed and captured on set.
“Stay Fabulous” will continue to roll out across digital and social platforms in the coming weeks.
CREDITS
CLIENT: Resorts World Las Vegas
CEO: Steven Seghers
AGENCY OF RECORD: Hooray Agency, Orange County
- EXECUTIVE VICE PRESIDENT: Randy Stuck
- CHIEF CREATIVE OFFICER: Eric Stein
- CREATIVE DIRECTOR: Christopher Leon
- CREATIVE PRODUCER: Kevin Johnston
- CREATIVE DIRECTOR/ COPYWRITER: Ted Trautwein
- AGENCY PRODUCER: Angela Castaneda
- VP MARKETING: Katelyn Raman
- ACCOUNT DIRECTOR: Tracey McRae
- EDITOR: Nelson Acosta
- STORYBOARD ARTIST: Bart Bus
PRODUCTION COMPANY: Psyop Director/Founding Partner
- CHIEF EXECUTIVE PRODUCER: Justin Booth-Clibborn
- EXECUTIVE PRODUCER: Noah Goldsmith
- HEAD OF PRODUCTION: Andrea Panda
- LINE PRODUCER: Saul Germaine
- DIRECTOR OF PHOTOGRAPHY: Matthew Jensen
- 1ST ASSISTANT DIRECTOR: Scott Harris
- PRODUCTION SUPERVISOR: Kevan Dirinpour
- PRODUCTION COORDINATOR: Phoenix Lawton
- TALENT COORDINATOR: Kim Seko
- PRODUCTION DESIGNER: Jeffrey Higinbotham
- ART DIRECTOR: Mike Martella
- ART COORDINATOR: Nicki Nevlin
- COSTUME DESIGNER: Cris Araujo
- KEY COSTUMER: Andrea Peraza
- KEY MAKEUP: Stella Tzanidakis
- KEY HAIR (CELINE): Deanna Amore Marti
- KEY MAKEUP (CELINE): Justin St. Clair
- KEY COSTUMER (CELINE): Pepe Munoz
- KEY MAKEUP (CARRIE): Melissa Schleicher
- KEY COSTUMER (CARRIE): Emma Trask
- KEY HAIR (KATY): Jesus Guerrero
- KEY MAKEUP (KATY): Michael Anthony
- KEY COSTUMER (KATY): Heather Picchiottino
- GROOMER (LUKE): Paula Turner
- KEY COSTUMER (LUKE): Lee Moore
- GROOMER (ZEDD): Jaime Maloney
POST/EDITORIAL: Psyop Producer
- VIRTUAL PRODUCTION SUPERVISOR: Lawrence Jones
- TECHNICAL PRODUCER: Kristin Carey
- CG SUPERVISOR: Pakorn Bupphavesa
- 2D LEAD: Sang Lee
- FLAME ARTIST: Brandon Sanders
- EDITOR: Loren Christiansen
- COLOR: Marla Colour
- GRADING COLORIST: Fernando Lui
VIRTUAL PRODUCTION PARTNER AND STAGE: Nant Studios
- GARY MARSHALL: Director Of Virtual Production
- JUAN NADER: Supervisor Of Virtual Production Engineering
- FERNANDO RABELO: Virtual Production Technical Director
- JULIA LOU: Unreal Developer
- BRYAN BROWN: Real Time Content Lead
- ADOLFO SANCHEZ: Stage Manager
- KEATON HEINRICHS: Operations Director
UNREAL ENGINE WORKFLOW OPTIMIZATION AND CREATIVE SERVICES : Extended Reality Group
- EXECUTIVE PRODUCER: Evan Glantz
- PRODUCER: Zack Kingdon
- CG SUPERVISOR: Patrick Beery
- SR. TECH ARTIST: Darron Granieri
SOUND DESIGN & MUSIC: Squeak E. Clean Studios
- CREATIVE DIRECTOR: Zac Colwell
- COMPOSERS: Josh Hoisington & Zac Colwell
- SOUND DESIGNER: Stuart St Vincent Welch
- FINAL MIX ENGINEER: Stuart St Vincent Welch
- ADDITIONAL RECORDING: Stuart St Vincent Welch
- PRODUCERS: Nicholas Doering & Danielle Toporoff
