Founder of mcgarrybowen, John McGarry, loses battle with Parkinson’s

In 2002, one of the original “Mad Man,” John McGarry left his CEO position at Y&R along with Gorden Bowen and Stewart Owen to launch revered creative shop, mcgarrybowen. At one point the shop became the largest indie agency in New York and the 10th largest indie agency in the U. S. Unfortunately, the trailblazer … Continue reading “Founder of mcgarrybowen, John McGarry, loses battle with Parkinson’s”

mcgarrybowen + Dentsu = Dentsumcgarrybowen

We’re getting a supercalifragilisticexpialidocious vibe from this new merger. Welcome to the world of Dentsumcgarrybowen. Listed as a part of Dentsu Aegis Network, the new organization encompasses mcgarrybowen’s various offices around the world and a number of agencies that operate under the Dentsu name outside of Japan. The new global creative network unites more than … Continue reading “mcgarrybowen + Dentsu = Dentsumcgarrybowen”

Big Now/mcgarrybowen create short anti-hate film

March 21 was The International Day for the Elimination of Racial Discrimination.’ It’s easy to forget as the world has been in a global crisis due to the Coronavirus COVID-19 pandemic. However, racism and hate are issue that are forever ongoing and should not be ignored even now. A fictional short movie to raise awareness … Continue reading “Big Now/mcgarrybowen create short anti-hate film”

mcgarrybowen announces new U.S. strategy leaders

Jennifer Zimmerman, Global Chief Strategy officer at mcgarrybowen, today has shown some Valentine’s Day love to Jamie Shuttleworth and Shawna Ross by elevating them to leaders of their U.S. strategic team. Shuttleworth has been promoted from Chief Strategy Officer of the Chicago office to U.S. Chief Strategy Officer and will have responsibility for leading strategy … Continue reading “mcgarrybowen announces new U.S. strategy leaders”

mcgarrybowen names Grillo U.S. Operating Officer

Jon Dupuis, Global President, mcgarrybowen, announced that Lucia Grillo has been promoted to U.S. Chief Operating Officer. Grillo joined mcgarrybowen as Head of Operations only a year ago to oversee operations across the agency’s three U.S.-based offices: New York, Chicago, and San Francisco. In her elevated role, she will take on responsibilities for resource and … Continue reading “mcgarrybowen names Grillo U.S. Operating Officer”

mcgarrybowen, Brita deliver the Ugliest Ugly sweaters

Americans use 2,000 single-use plastic bottles every second, and nearly 70% of those are not recycled.  That’s an ugly stat. With National Ugly Sweater Day happening tomorrow, Friday, December 20, mcgarrybowen Chicago and client Brita have teamed up to bring you something all kinds of ugly for the holidays – a 100% recycled ugly holiday sweater. YES! But not just … Continue reading “mcgarrybowen, Brita deliver the Ugliest Ugly sweaters”

mcgarrybowen, United go full force for ‘Star Wars’

Brands are now coming out in full force (see what I did there?) for their cross-promotions with the film that could possibly outgross this year’s Avengers: Endgame. Yes, we’re talking Star Wars: The Rise of Skywalker and United is all in with their tie-“fighter”-in. Last week, we reported on United’s new Star Wars branded Boeing … Continue reading “mcgarrybowen, United go full force for ‘Star Wars’”

mcgarrybowen elevates Haydn Morris to Global ECD

Kudos to new mcgarrybowen Global Exec Creative Director, Haydn Morris. The New York office announced that Morris has been promoted in order to leading creative for United Airlines. Matt Ian, Chief Creative Officer for New York, said, “The intensity of Haydn’s enthusiasm for what we do is matched only by the impeccability of his craft. … Continue reading “mcgarrybowen elevates Haydn Morris to Global ECD”

Ryan Lindholm named President of swirl mcgarrybowen

Congrats are in order for Ryan Lindholm. mcgarrybowen announced today that Lindholm has been named President of swirl mcgarrybowen San Francisco. Lindholm is a veteran in the industry, having strategically positioned, built, and launched innovation for global brands and agencies for the last 20 years. The central theme of Lindholm’s unique career path was to … Continue reading “Ryan Lindholm named President of swirl mcgarrybowen”

Belk, Inc. names mcgarrybowen AOR

Congratulations are in order for mcgarrybowen, New York. The agency and Belk, Inc., a private department store based in Charlotte, North Carolina, today announced a new partnership to help drive brand transformation. Since opening its doors 130 years ago, Belk has grown from a small, bargain outlet into a leading omnichannel retailer with nearly 300 … Continue reading “Belk, Inc. names mcgarrybowen AOR”

Ida Rezvani named President of mcgarrybowen NY

This morning, Ida Rezvani is probably enjoying a cup of coffee that tastes sweeter than usual and that would not be due to the use of creamer. According to statement from award-winning shop mcgarrybowen, the experienced leader has been named President of the New York flagship office. The New York office has experienced dramatic growth … Continue reading “Ida Rezvani named President of mcgarrybowen NY”

Lucia Grillo joins mcgarrybowen as Head of U.S. Ops

Grillo joins from Droga5 in new role to oversee mb’s New York, Chicago and San Francisco operations Pat Lafferty, U.S. President, mcgarrybowen, announced Friday that Lucia Grillo has been named as the agency’s U.S. Head of Operations. Having come from Droga 5, Grillo will oversee U.S. operations in order to create innovative workflow systems to … Continue reading “Lucia Grillo joins mcgarrybowen as Head of U.S. Ops”

Swirl mcgarrybowen names Wente Chief Creative Officer

Ned Crowley, U.S. Chief Creative Officer of global award-winning creative agency mcgarrybowen, announced yesterday that Mike Wente has been named Chief Creative Officer, Swirl mcgarrybowen. In his new role, Wente will lead creative teams focused on delivering breakthrough brand experiences in a digitally connected age for clients including Intel, Clorox, Microsoft, Dole, Juniper, Conduent, CA … Continue reading “Swirl mcgarrybowen names Wente Chief Creative Officer”

mcgarrybowen New York names Matt Ian CCO

Twice Emmy-nominated Ian joins mb’s New York flagship office from Droga5 Let’s just say, mcgarrybowen ain’t playing around. Akin to the Lakers signing LeBron James, the agency with offices in Chicago, New York and San Francisco announced that advertising’s LeBron, Matt Ian, has been named Chief Creative Officer of the flagship New York office. He … Continue reading “mcgarrybowen New York names Matt Ian CCO”

mcgarrybowen spot for Hidden Valley Ranch is a BFD

A new spot for Hidden Valley Ranch by the Chicago office of mcgarrybowen flirts with the prospect of a cussword before pulling a switcheroo kinda thing. Family Shaker describes how food tastes when it is sprinkled with the food company’s new Original Ranch Seasoning Shaker, a dispenser that dispenses a dry, spice-like version of Hidden … Continue reading “mcgarrybowen spot for Hidden Valley Ranch is a BFD”

Angela Johnson named President of mcgarrybowen/NYC

Former WPP exec Angela Johnson is leaving the Windy City for the Big Apple. McGarryBowen U.S. President Simon Pearce announced that Johnson has been named President of the agency’s New York office, and introduced her to the NYC staff in a meeting Friday afternoon. “Angela has a rich background in bringing impressive, record-breaking results for … Continue reading “Angela Johnson named President of mcgarrybowen/NYC”

mcgarrybowen acquires digital agency, Swirl

Dentsu Aegis Network announced the acquisition of Swirl, one of the leading independent digital marketing firms on the West Coast. Swirl will become part of global award-winning creative agency mcgarrybowen, expanding the 15-year-old agency’s capabilities in both digital and social-first marketing, branded content, and eCRM. Following the acquisition, Swirl will be named Swirl mcgarrybowen. Based … Continue reading “mcgarrybowen acquires digital agency, Swirl”

mcgarrybowen goes nuts for Planters

Christmas, Hanukkah, Kwanza or whatever you identify with came early for mcgarrybowen as Chief Creative Officer, Kurt Fries, posted on Linkedin that the agency had won The Planters Peanuts account from Leo Burnett. An agency spokeswoman confirmed the move to the Reel this afternoon. Mcgarrybowen President Laurel Flatt was clearly happy with the decision. “This … Continue reading “mcgarrybowen goes nuts for Planters”

McGarryBowen creates a natural winner for Burt’s Bees

McGarryBowen helped introduce Burt’s Bees Beauty, a new makeup line from Burt’s Bees, with a celebration of the female dynamic and a focus on wholesome ingredients. Spanning TV, print, and digital, I Am Not Synthetic combines a multicultural lineup of women with colorful shots of product and soothing images of nature in a campaign that … Continue reading “McGarryBowen creates a natural winner for Burt’s Bees”

McGarryBowen adds humor to United flights

McGarryBowen livened-up the flying experience for United Airlines’ customers by adding humor and excitement to the safety video that everyone is pretty much forced to watch before the plane takes off. The four-minute-long Safety is Global establishes an entertaining mood in seconds. A slow zoom on Rio’s skyline quick-cuts to a Carnival parade jumping along … Continue reading “McGarryBowen adds humor to United flights”