Wendy Clark to leave Dentsu Group

dentsu Group Inc. announced its transition to a new globally integrated leadership structure designed to accelerate its business transformation and promote operational excellence. Accompanying these changes, the role of DI Global CEO will be discontinued and Wendy Clark will depart DI, effective December 31, 2022. At that time, Ms. Clark will also step down as Director & Executive … Continue reading “Wendy Clark to leave Dentsu Group”

Cannes Lions: DDB, FCB, Dentsu, Burger King win

In the final Awards Show of the Cannes Lions International Festival of Creativity, the following Lions were presented live on stage: Film Lions, Glass: The Lion for Change, Sustainable Development Goals Lions, Titanium Lions. Special awards were also announced. Simon Cook, CEO, LIONS commented: “Cannes Lions is a global platform, and it’s been an incredible week, as … Continue reading “Cannes Lions: DDB, FCB, Dentsu, Burger King win”

dentsu: Fred Levron named Global CCO

dentsu International has announced that Fred Levron has been named global chief creative officer. This executive role will see Levron leading the network’s holistic creative agenda and its portfolio of creative agencies worldwide. The global chief creative officer hire accelerates dentsu’s creative ambitions across its agencies and for its clients, who make up 95 of … Continue reading “dentsu: Fred Levron named Global CCO”

Dentsu Italy, 10 clients celebrate Pride

Dentsu Italy and the agency’s ten clients (Sky, Nestlé, Very Mobile, Fastweb, Plasmon, KFC, Engie, Pringles, WindTre, Heinz) celebrate Pride with a rainbow creativity — an advertising campaign which launched in newspapers and out of home. It was scheduled for the last two weeks of June. All the companies that chose to join the Dentsu project, … Continue reading “Dentsu Italy, 10 clients celebrate Pride”

mcgarrybowen + Dentsu = Dentsumcgarrybowen

We’re getting a supercalifragilisticexpialidocious vibe from this new merger. Welcome to the world of Dentsumcgarrybowen. Listed as a part of Dentsu Aegis Network, the new organization encompasses mcgarrybowen’s various offices around the world and a number of agencies that operate under the Dentsu name outside of Japan. The new global creative network unites more than … Continue reading “mcgarrybowen + Dentsu = Dentsumcgarrybowen”

Wendy Clark to leave DDB WW for Dentsu

Omnicom Group Inc. Chairman and CEO John Wren today announced former DDB Worldwide CEO and current Chairman, Chuck Brymer, will assume additional responsibilities for the company while a search is conducted to find new leadership after Wendy Clark, President and CEO, DDB Worldwide announced her resignation. Clark announced her departure from the Omnicom shop to become the global … Continue reading “Wendy Clark to leave DDB WW for Dentsu”

Dentsu Aegis Network acquires B2B International

B2B International will join gyro to create the world’s largest specialist B2B agency network Dentsu Aegis Network has announced the acquisition of B2B International, the world’s leading specialist business-to-business (B2B) market research company. B2B International will become part of gyro, the world’s first full-service global agency dedicated exclusively to B2B marketing. Headquartered in the UK … Continue reading “Dentsu Aegis Network acquires B2B International”

VMLY&R, MullenLowe big winners at 102nd ADC Awards

VMLY&R New York and MullenLowe US New York had stellar nights at the ADC 102nd Annual Awards ceremony, held this evening at Terminal 5 in New York during Creative Week 2023. The esteemed global jury awarded this year’s coveted ADC Black Cube for Best of Show to VMLY&R New York for “I Will Always Be Me” on behalf of Dell Technologies and Intel.  The work also … Continue reading “VMLY&R, MullenLowe big winners at 102nd ADC Awards”

Cannes Lions announces 2023 Jury members

Cannes Lions has revealed the line-up of global experts selected to award the world’s very best creative and effective work and benchmark excellence this June. Work from across the globe will be judged, awarded and celebrated during the Cannes Lions International Festival of Creativity, running from 19-23 June 2023.  Announced today are 290 experts from across … Continue reading “Cannes Lions announces 2023 Jury members”

Cut + Run’s Jen Dean named AICP Post Awards Chairperson

Matt Miller, President and CEO of AICP, announced today that Jen Dean, a Senior Editor at boutique editorial company Cut+Run, has been named Chairperson of the 2023 AICP Post Awards. In addition, AICP has announced the full lineup of industry experts who will be serving on the AICP Post Awards Curatorial Committee. The deadline to … Continue reading “Cut + Run’s Jen Dean named AICP Post Awards Chairperson”

Jeter, Barkley, Curry narrate Subway Series

When we hear “Subway Series,” our minds drift to Mets v Yankees or Cubs v Sox. However, that is not the case with QSR Subway, which six months ago launched the brand’s biggest menu refresh, the Subway Series. Now, the lineup has reached craveable champion status—being the ignition point for record-setting sales.  So naturally, it was … Continue reading “Jeter, Barkley, Curry narrate Subway Series”

2022 in Review: The biggest stories of the year

Would you believe it if I told you the biggest story of 2022 that could be found on Reel 360 News was about something that couldn’t be found? In early December, sister publication Reel Chicago legit went poof. As if Hermione, from Harry Potter, waved a wand and said, “Expecto Patronum.” Only it wasn’t a … Continue reading “2022 in Review: The biggest stories of the year”

Crayola wins top honors at Global Best of Effies

The Global Best of the Best Effies were unveiled alongside the 2022 Global Multi-Region Effies at the Global Effie Celebration, which was held virtually on December 6. Crayola, dentsuMB, and Golin PR’s “Color Yourself into the World” won the Iridium Effie and was named the most effective campaign in the world at the second annual … Continue reading “Crayola wins top honors at Global Best of Effies”

AMP West elects Stone Irr as President

Stone Irr, Senior Producer at BUTTER Music + Sound in Los Angeles and an accomplished recording artist and producer in his own right, has been elected President of the West Coast Chapter of the Association of Music Producers, better known as AMP. In his new role, Irr joins AMP National Board President Carol Dunn, who was elected … Continue reading “AMP West elects Stone Irr as President”

AAF, IHeartMedia launch podcast series

The American Advertising Federation (AAF), the “unifying voice for advertising,” announced today the launch of a new podcast series – Future Legends of Advertising – co-produced by iHeartMedia and Known.  The podcast is being launched on the occasion of the 30th anniversary of the AAF Advertising Hall of Achievement (AHOA) and will pair advertising luminaries … Continue reading “AAF, IHeartMedia launch podcast series”

AMP panel explores fundamentals of music production

If you’re new to agency production and wondering what goes into creating, producing or sourcing all that amazing music and sound you hear in commercials, the Association of Music Producers is ready to take you back to school. The advertising music industry’s trade group will be presenting a virtual educational panel intended to guide first … Continue reading “AMP panel explores fundamentals of music production”

On 16th anniversary of Katrina, New Orleans explores culture on Oculus

In a bid to entice connection seekers, the City of NOLA has released an eight-minute, immersive virtual reality experience with its agency partner Dentsu Creative. The experience is designed for viewing on Oculus headsets and accessible via YouTube.  This is New Orleans’s first foray using this technology medium.  According to AMEX’s 2022 Global Travel Trends report, … Continue reading “On 16th anniversary of Katrina, New Orleans explores culture on Oculus”

AAF announces 8 inductees for 30th AHOA celebration

The American Advertising Federation (AAF), the “unifying voice in advertising,” announced today that it will induct eight new honorees into its Advertising Hall of Achievement (AHOA).  The AHOA celebrates those individuals 40 years of age or under who are helping to lead the industry forward.  AAF ceremonies will take place on November 16, 2022, at … Continue reading “AAF announces 8 inductees for 30th AHOA celebration”

Hilton is here for the stay in new campaign

Hilton is shaking up hotel marketing and advertising with the announcement of its first global brand platform that identifies what has been missing from hotel marketing – the hotel stay. ”Hilton. For the Stay” places the hotel front and center, elevating the role and importance of the stay at a time when lodging advertising is a … Continue reading “Hilton is here for the stay in new campaign”