dentsu: Fred Levron named Global CCO

dentsu International has announced that Fred Levron has been named global chief creative officer. This executive role will see Levron leading the network’s holistic creative agenda and its portfolio of creative agencies worldwide. The global chief creative officer hire accelerates dentsu’s creative ambitions across its agencies and for its clients, who make up 95 of … Continue reading “dentsu: Fred Levron named Global CCO”

Dentsu Italy, 10 clients celebrate Pride

Dentsu Italy and the agency’s ten clients (Sky, Nestlé, Very Mobile, Fastweb, Plasmon, KFC, Engie, Pringles, WindTre, Heinz) celebrate Pride with a rainbow creativity — an advertising campaign which launched in newspapers and out of home. It was scheduled for the last two weeks of June. All the companies that chose to join the Dentsu project, … Continue reading “Dentsu Italy, 10 clients celebrate Pride”

mcgarrybowen + Dentsu = Dentsumcgarrybowen

We’re getting a supercalifragilisticexpialidocious vibe from this new merger. Welcome to the world of Dentsumcgarrybowen. Listed as a part of Dentsu Aegis Network, the new organization encompasses mcgarrybowen’s various offices around the world and a number of agencies that operate under the Dentsu name outside of Japan. The new global creative network unites more than … Continue reading “mcgarrybowen + Dentsu = Dentsumcgarrybowen”

Wendy Clark to leave DDB WW for Dentsu

Omnicom Group Inc. Chairman and CEO John Wren today announced former DDB Worldwide CEO and current Chairman, Chuck Brymer, will assume additional responsibilities for the company while a search is conducted to find new leadership after Wendy Clark, President and CEO, DDB Worldwide announced her resignation. Clark announced her departure from the Omnicom shop to become the global … Continue reading “Wendy Clark to leave DDB WW for Dentsu”

Dentsu Aegis Network acquires B2B International

B2B International will join gyro to create the world’s largest specialist B2B agency network Dentsu Aegis Network has announced the acquisition of B2B International, the world’s leading specialist business-to-business (B2B) market research company. B2B International will become part of gyro, the world’s first full-service global agency dedicated exclusively to B2B marketing. Headquartered in the UK … Continue reading “Dentsu Aegis Network acquires B2B International”

Founder of mcgarrybowen, John McGarry, loses battle with Parkinson’s

In 2002, one of the original “Mad Man,” John McGarry left his CEO position at Y&R along with Gorden Bowen and Stewart Owen to launch revered creative shop, mcgarrybowen. At one point the shop became the largest indie agency in New York and the 10th largest indie agency in the U. S. Unfortunately, the trailblazer … Continue reading “Founder of mcgarrybowen, John McGarry, loses battle with Parkinson’s”

Partners + Napier goes on a hiring blitz across agency roles

Even as the impact of the pandemic continues to be felt, integrated creative company Partners + Napier has been successfully recruiting impressive talent from all over the U.S. to drive the national agency’s continued growth and momentum. “Since 2020, the agency has added new and incremental business from the likes of Smashburger, MDLIVE, Real Good … Continue reading “Partners + Napier goes on a hiring blitz across agency roles”

Public Label: Adds three senior leaders to agency

Public Label has announced the appointment of three new senior hires in Canada: Lynn Sivec as director of strategy; and Tim Binkley and Marjorie Mackenzie as senior account directors. The executives will work across the agency’s Canadian client roster, which includes Scotts Miracle-Gro, Church & Dwight and Mars. Sivec will report to Josh Baze, EVP … Continue reading “Public Label: Adds three senior leaders to agency”

Syn merges classic with new for Toshiba campaign

Toshiba is a company that was founded on the unique principles of Japanese craftsmanship and the highest attention to detail: The Takumi Spirit. A new slogan, Details Matter, is part of a new campaign launch embodying an ethos where a focus on detail is meticulously applied to everything they do and make.   The centerpiece spot, … Continue reading “Syn merges classic with new for Toshiba campaign”

AAF: Under 40 honorees for 29th annual event

The American Advertising Federation (AAF) announced the honorees for its 29th Annual Advertising Hall of Achievement (AHOA), celebrating those individuals 40 years of age or younger who are making a notable contribution to the advertising industry through both their work and philanthropic community activities.  This will be an extra special celebration as it will also … Continue reading “AAF: Under 40 honorees for 29th annual event”

Public Label: Names Calhoun Head of Experiential

Creative marketing agency Public Label has announced the appointment of Erica Calhoun, who joins the agency as Senior Vice President and Head of Experiential, working across the agency’s highest-profile accounts such as Moët Hennessey, Ford Bronco, adidas, BRP, and Progressive, among others. Reporting to Brian Kittelson, Public Label’s EVP Brand Strategy and Commercialization, Calhoun will … Continue reading “Public Label: Names Calhoun Head of Experiential”

ADC Awards: Spotify, FCB, Goodby lead noms

The One Club for Creativity announced entries from 37 countries that have been selected by its juries of top global creative leaders as finalists for the historic ADC 100th Annual Awards. All finalists will receive a Gold, Silver, Bronze Cube or Merit at this year’s ADC 100th Annual Awards, to be announced on June 9th during the online Creative Week … Continue reading “ADC Awards: Spotify, FCB, Goodby lead noms”

Cannes Lions announces 2021 Shortlist Jury

Cannes Lions has announced its jury line-up of global experts selected to shortlist world-class creative work and benchmark excellence this June.  The Lion-winning work will be announced, awarded and celebrated during Cannes Lions Live, a fully digital experience, running from 21-25 June 2021, which all LIONS members will receive complimentary access to.   The Cannes Lions … Continue reading “Cannes Lions announces 2021 Shortlist Jury”

David Miami, Translation, Ogilvy win big at Clio Awards

The Clio Awards today revealed the winning work that earned the program’s top honors for 2020/2021. During Clio Awards: Creativity Unmasked, a virtual event recognizing the industry’s challenges and triumphs this past year, Burger King was revealed as the Advertiser Of The Year, David Miami scored Agency Of The Year, Translation was named Independent Agency … Continue reading “David Miami, Translation, Ogilvy win big at Clio Awards”

Toyota unveils powerful Super Bowl LV spot

While many automakers have chosen to sit out this year’s Super Bowl , we have heard that JEEP, General Motors and now Toyota will participate in the Big Game. Toyota comes with an emotional 60-second ad that shares an uplifting message of hope and strength. Fuelled by the power of a family’s love, ‘Upstream’ features … Continue reading “Toyota unveils powerful Super Bowl LV spot”

2020 in Review: The Biggest Stories of the Year

It’s almost over. Dear 2020, the Reel 360 team must not-so-politely ask you to get the f*ck out of our collective lives. Don’t pout. Don’t be insulted. We endured you for 365 days. We even reported on what you had to offer which wasn’t much. Now it’s time for you to go. When we sat … Continue reading “2020 in Review: The Biggest Stories of the Year”

Art Directors Club introduces Jury Chairs

Ahead of the holiday break, The Art Directors Club unveiled the first ten Jury Chairs of the ADC 100th Annual Awards. These celebrated creatives from around the world will lead their respective juries in selecting the very best work of the year. ADVERTISING: Dörte Spengler-Ahrens, CCO, Jung Von Matt, Hamburg BRAND/COMMUNICATION DESIGN: Yasu Sasaki, Head of Digital … Continue reading “Art Directors Club introduces Jury Chairs”

Coca-Cola to conduct $4 billion global review

This is surely a lump of coal in Coca-Cola’s media and creative agencies. The beverage giant announced today Wednesday that it has launched a global agency review of all partners. The review is said to include creative, production management, shopper and experiential marketing, services that require “significant investment from our brands,” a Coca-Cola spokesperson said … Continue reading “Coca-Cola to conduct $4 billion global review”

One Club names first class for ONE School Program

The One Club for Creativity, the world’s foremost non-profit organization recognizing creative excellence in advertising and design, has announced the first-ever group of 15 talented students accepted into the East Coast fall session for ONE School, a free portfolio program for young Black creatives. Students were selected based on their raw creativity, passion and commitment so as not to discourage … Continue reading “One Club names first class for ONE School Program”