Wendy Clark to leave Dentsu Group

dentsu Group Inc. announced its transition to a new globally integrated leadership structure designed to accelerate its business transformation and promote operational excellence. Accompanying these changes, the role of DI Global CEO will be discontinued and Wendy Clark will depart DI, effective December 31, 2022. At that time, Ms. Clark will also step down as Director & Executive … Continue reading “Wendy Clark to leave Dentsu Group”

Cannes Lions: DDB, FCB, Dentsu, Burger King win

In the final Awards Show of the Cannes Lions International Festival of Creativity, the following Lions were presented live on stage: Film Lions, Glass: The Lion for Change, Sustainable Development Goals Lions, Titanium Lions. Special awards were also announced. Simon Cook, CEO, LIONS commented: “Cannes Lions is a global platform, and it’s been an incredible week, as … Continue reading “Cannes Lions: DDB, FCB, Dentsu, Burger King win”

dentsu: Fred Levron named Global CCO

dentsu International has announced that Fred Levron has been named global chief creative officer. This executive role will see Levron leading the network’s holistic creative agenda and its portfolio of creative agencies worldwide. The global chief creative officer hire accelerates dentsu’s creative ambitions across its agencies and for its clients, who make up 95 of … Continue reading “dentsu: Fred Levron named Global CCO”

Dentsu Italy, 10 clients celebrate Pride

Dentsu Italy and the agency’s ten clients (Sky, Nestlé, Very Mobile, Fastweb, Plasmon, KFC, Engie, Pringles, WindTre, Heinz) celebrate Pride with a rainbow creativity — an advertising campaign which launched in newspapers and out of home. It was scheduled for the last two weeks of June. All the companies that chose to join the Dentsu project, … Continue reading “Dentsu Italy, 10 clients celebrate Pride”

mcgarrybowen + Dentsu = Dentsumcgarrybowen

We’re getting a supercalifragilisticexpialidocious vibe from this new merger. Welcome to the world of Dentsumcgarrybowen. Listed as a part of Dentsu Aegis Network, the new organization encompasses mcgarrybowen’s various offices around the world and a number of agencies that operate under the Dentsu name outside of Japan. The new global creative network unites more than … Continue reading “mcgarrybowen + Dentsu = Dentsumcgarrybowen”

Wendy Clark to leave DDB WW for Dentsu

Omnicom Group Inc. Chairman and CEO John Wren today announced former DDB Worldwide CEO and current Chairman, Chuck Brymer, will assume additional responsibilities for the company while a search is conducted to find new leadership after Wendy Clark, President and CEO, DDB Worldwide announced her resignation. Clark announced her departure from the Omnicom shop to become the global … Continue reading “Wendy Clark to leave DDB WW for Dentsu”

Dentsu Aegis Network acquires B2B International

B2B International will join gyro to create the world’s largest specialist B2B agency network Dentsu Aegis Network has announced the acquisition of B2B International, the world’s leading specialist business-to-business (B2B) market research company. B2B International will become part of gyro, the world’s first full-service global agency dedicated exclusively to B2B marketing. Headquartered in the UK … Continue reading “Dentsu Aegis Network acquires B2B International”

AAF, IHeartMedia launch podcast series

The American Advertising Federation (AAF), the “unifying voice for advertising,” announced today the launch of a new podcast series – Future Legends of Advertising – co-produced by iHeartMedia and Known.  The podcast is being launched on the occasion of the 30th anniversary of the AAF Advertising Hall of Achievement (AHOA) and will pair advertising luminaries … Continue reading “AAF, IHeartMedia launch podcast series”

AMP panel explores fundamentals of music production

If you’re new to agency production and wondering what goes into creating, producing or sourcing all that amazing music and sound you hear in commercials, the Association of Music Producers is ready to take you back to school. The advertising music industry’s trade group will be presenting a virtual educational panel intended to guide first … Continue reading “AMP panel explores fundamentals of music production”

On 16th anniversary of Katrina, New Orleans explores culture on Oculus

In a bid to entice connection seekers, the City of NOLA has released an eight-minute, immersive virtual reality experience with its agency partner Dentsu Creative. The experience is designed for viewing on Oculus headsets and accessible via YouTube.  This is New Orleans’s first foray using this technology medium.  According to AMEX’s 2022 Global Travel Trends report, … Continue reading “On 16th anniversary of Katrina, New Orleans explores culture on Oculus”

AAF announces 8 inductees for 30th AHOA celebration

The American Advertising Federation (AAF), the “unifying voice in advertising,” announced today that it will induct eight new honorees into its Advertising Hall of Achievement (AHOA).  The AHOA celebrates those individuals 40 years of age or under who are helping to lead the industry forward.  AAF ceremonies will take place on November 16, 2022, at … Continue reading “AAF announces 8 inductees for 30th AHOA celebration”

Hilton is here for the stay in new campaign

Hilton is shaking up hotel marketing and advertising with the announcement of its first global brand platform that identifies what has been missing from hotel marketing – the hotel stay. ”Hilton. For the Stay” places the hotel front and center, elevating the role and importance of the stay at a time when lodging advertising is a … Continue reading “Hilton is here for the stay in new campaign”

Advance Auto Parts introduces first bilingual spokescharacter

As Advance Auto Parts prepares to celebrate its 90th “Advanceiversary” this summer, the brand is launching a category first:  a brand campaign featuring its No. 1 fan, Ed (Eduardo) Vance, a bilingual voice and brand spokescharacter. The campaign, created by The Marketing Arm, targets the growing DIY market – those 16-34 year old auto enthusiasts … Continue reading “Advance Auto Parts introduces first bilingual spokescharacter”

Barkley, Romo draft their picks off Subway’s menu

After more than a year of culinary tinkering with 100+ recipes explored, the new Subway Series menu is live—so is the banter between two GOAT announcers, Charles Barkley and Tony Romo.  Subway has launched its biggest advertising campaign yet to feature the best sandwiches in its history, the Subway Series. Subway’s culinary team applied its … Continue reading “Barkley, Romo draft their picks off Subway’s menu”

Menno Kluin named CCO for Ogilvy

Ogilvy today announced that Menno Kluin has been named chief creative officer for Ogilvy New York. Menno built his career in New York, becoming one of the city’s most accomplished and awarded creative leaders. Menno joins Ogilvy from Dentsu Creative where he served as US chief creative officer.  His track record of creative excellence was … Continue reading “Menno Kluin named CCO for Ogilvy”

Cannes Lions: Vice Media Group wins big

Vice Media Group’s global news strand, Vice World News, creative agency Virtue Worldwide, and production company Pulse Films, have picked up 25 awards after being shortlisted for 58 at this year’s Cannes Lions, the most in the company’s history, including a Titanium and four prestigious Grand Prix. Vice also came second in the Creative Brand … Continue reading “Cannes Lions: Vice Media Group wins big”

Cannes Lions: Day Four winners announced

Cannes Lions announced the Lion-winners in the penultimate Awards Show of the Festival. The new Creative B2B Lions were awarded, alongside the Direct Lions, Media Lions, Creative Data Lions, PR Lions, and Social & Influencer Lions. In the Creative B2B Lions, honoring game-changing creative work in the B2B space, which displays both creativity and effectiveness … Continue reading “Cannes Lions: Day Four winners announced”

Cannes Lions: Day Three Winners Announced

Cannes Lions announced the winners of the Brand Experience & Activation Lions, Innovation Lions, Mobile Lions, Creative Effectiveness Lions, Creative Strategy Lions, Creative Commerce Lions and Creative Business Transformation Lions in the third Awards Show of the week, live from Cannes, France. In the Brand Experience & Activation Lions, honoring creative, comprehensive brand-building through experience … Continue reading “Cannes Lions: Day Three Winners Announced”

Cannes Lions: Vice Media Group wins two Grand Prix

Virtue Worldwide’s Backup Ukraine has won the prestigious Grand Prix in the Digital Craft category at Cannes Lions, while VICE World News’ Unfiltered History Tour has won the Radio & Audio Grand Prix as well as a Gold in the Digital Craft category. Virtue Worldwide and VICE World News are part of Vice Media Group. … Continue reading “Cannes Lions: Vice Media Group wins two Grand Prix”