Dentsu Creative has unveiled its inaugural campaign for Lowe’s, starring Lionel Messi, during the CONMEBOL Copa América 2024 USA tournament. The creative follows Lowe’s announcement earlier this year of a
In an era where digital connectivity shapes our daily interactions, leading Dutch communications provider, KPN, and Dentsu Creative Amsterdam are taking a stand against the harmful consequences of online shaming.
Dentsu Creative has named Abbey Klaassen as its new U.S. CEO, taking over from Paulo Fogaca, who held the position since December 2022. The change in leadership is part of
dentsu Group Inc. announced its transition to a new globally integrated leadership structure designed to accelerate its business transformation and promote operational excellence. Accompanying these changes, the role of DI
In the final Awards Show of the Cannes Lions International Festival of Creativity, the following Lions were presented live on stage: Film Lions, Glass: The Lion for Change, Sustainable Development
dentsu International has announced that Fred Levron has been named global chief creative officer. This executive role will see Levron leading the network’s holistic creative agenda and its portfolio of
Dentsu Italy and the agency’s ten clients (Sky, Nestlé, Very Mobile, Fastweb, Plasmon, KFC, Engie, Pringles, WindTre, Heinz) celebrate Pride with a rainbow creativity — an advertising campaign which launched in
We’re getting a supercalifragilisticexpialidocious vibe from this new merger. Welcome to the world of Dentsumcgarrybowen. Listed as a part of Dentsu Aegis Network, the new organization encompasses mcgarrybowen’s various offices
Omnicom Group Inc. Chairman and CEO John Wren today announced former DDB Worldwide CEO and current Chairman, Chuck Brymer, will assume additional responsibilities for the company while a search is conducted to find
B2B International will join gyro to create the world’s largest specialist B2B agency network Dentsu Aegis Network has announced the acquisition of B2B International, the world’s leading specialist business-to-business (B2B)
McCann New York and BBDO New York each won 11 One Show Pencils during opening night of The One Club for Creativity’s 45th annual One Show (New York — 9
Lowe’s has announced its renewed partnership with the NFL for the 2024-25 season, marking the sixth consecutive year as the “Official Home Improvement Partner of the NFL.” Alongside this renewal,
The American Advertising Federation (AAF) is proud to reveal the honorees for the 2024 Mosaic Awards, presented by SiriusXM. This prestigious event, which celebrates excellence in multicultural advertising and advancements
The American Advertising Federation (AAF) has unveiled its latest class of inductees for the AAF Advertising Hall of Achievement (AHOA). The organization will also present the Cultural Force Award to
The Black Network is now in its third consecutive year of championing change and inclusion at the Cannes Lions International Festival of Creativity. Building on the momentum of previous years,
In a celebration of creativity and innovation, the prestigious 2024 Gerety Awards announced their global shortlist, revealing the most outstanding agencies and production companies by country. This year’s competition saw
Last week, the LA and New York juries of the Gerety Awards gathered to define the global shortlist and select the USA Agency and Production Company of the Year for
Award-winning director Good People Films director Ali Ali has brought his signature humor to a new UAE campaign for FLOWARD, an Egyptian flower delivery and gift company, with a series
Toyota, along with creative partners, Saatchi & Saatchi (Los Angeles and Dallas), and Dentsu (Tokyo), have launched the next chapter of the “Start Your Impossible” global marketing campaign, setting ablaze
The American Advertising Federation (AAF) has unveiled the 2024 class of Most Promising Multicultural Students, marking the 27th year of the program dedicated to promoting diversity, equity, and inclusion within
