For its fifth consecutive Super Bowl appearance, Uber Eats is serving up a wild conspiracy theory courtesy of Matthew McConaughey—one that suggests football was actually invented to sell food.
In the spot, McConaughey embarks on a surreal time-traveling journey, reimagining key moments in football history through a food-focused lens. The story kicks off in 1876 with the naming of the pigskin, then leaps through time to suggest that Buffalo (wings) earned a team for obvious reasons, players should be named after kitchen appliances, Peyton Manning’s Omaha calls were really about steaks, and this year’s Big Game venue—Caesars Superdome—was clearly inspired by a salad.
McConaughey isn’t alone in his food-fueled football deep dive. The commercial features an all-star lineup of “famous conspirators,” including Martha Stewart, Charli XCX, Kevin Bacon, Greta Gerwig, and Hot Ones host Sean Evans, each adding their own spin to the absurd but delicious theory.
To build anticipation, Uber Eats has also rolled out a series of teasers, including McConaughey explaining his theory, Martha Stewart and Charli XCX jumping on TikTok trends, and Charli breaking down football in nightclub terms. Watch the full spot from Special U.S. below:
Bringing the Conspiracy to Life
Beyond the commercial, Uber Eats is extending the campaign into the real world. In select cities like New York, Los Angeles, New Orleans, Houston, and Orlando, football fans can order Martha Stewart’s Super Bowl Caesar Salad exclusively through the Uber Eats app. The special dish comes in a limited-edition Super Bowl LIX container and is available only through Sunday, February 9.
With McConaughey’s signature charm, a playful conspiracy, and a roster of celebrity guests, Uber Eats’ Super Bowl spot is serving up humor, history, and a side of salad for football fans nationwide.
For more of Reel 360 News’ Super Bowl coverage, click here.
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