MARVIN Media and Porsche Cars North America, Inc., have teamed up for Sound and DrivenTM– a new series of short films featuring some of music’s most respected artists and producers as they take their records on the legendary car test, in an all-electric 2022 Cherry Metallic Porsche Taycan with a Bose Surround Sound System, featuring a total output of 710 watts and 14 individually-controlled loudspeakers.
Historically, artists and producers would jump in a car and drive to give their finished record a final intimate listen before giving it the final approval.
The Sound and DrivenTM series follows a carefully curated selection of artists and producers on a journey around Los Angeles in a Porsche Taycan as they discuss the magic behind their collaboration. The curtain is pulled back as we learn about the inspiration behind the music, working together, how the record was made, and how they approached it creatively and technically.
In the second episode, Porsche invited us to join multi-Grammy Award-winning sound mixing engineer Manny Marroquin and singer/songwriter Ashe as they leave the iconic Larrabee Studios in North Hollywood for a drive around L.A.
The artists reflect on their process of working on Ashe’s record Another Man’s Jeans and ‘Till Forever Falls Apart featuring FINNEAS– discussing their inspiration and creative approach to the music.
Ashe describes her creative process and dedication to making music she’s passionate about, saying: “I think at the end of the day, you go and you make decisions based on what drives you and what you’re passionate about and the stories you want to tell. You tend to find that the right people will find your music at that time.” Watch below:
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Manny was instantly inspired by Ashe’s music at first listen. He says: “It was emotional. I was like, this is one of the best things I’ve heard. I remember feeling a certain way. I just connected with her. I wanted to know more.”
Ashe describes her experience working with Manny: “He’s just the best at what he does. This guy cares. You know it’s not just about a paycheck and it’s not about being an award-winning
She finds true inspiration when driving and listening to music, she explains: “When I really feel music, I’m on a road trip and I’m in the zone. I’m driving through the canyon. Driving for me is such a therapy. If I need to let off steam, I get in my car and I drive. And that’s when I put on my favorite songs by my favorite artists. It’s just me, my thoughts and my favorite record,” she says. “That’s when the mix shines.”
“We are thrilled to collaborate with MARVIN in hosting the customary ‘car test’ in a Porsche Taycan. It not only provides a first listen opportunity of Ashe’s new single – but it serves as a beautiful backdrop to a rarely seen conversation between producer and artist before it’s released to the world,” said Ayesha Coker, Vice President, Marketing, Porsche Cars North America, Inc. “We could not be happier with the second episode of this content series: ‘Sound & Driven’.”
Marvin Scott Jarrett, co-founder of MARVIN Media and executive producer of Sound and Driven, said: “We are equally excited about collaborating with Porsche on the ‘Sound and Driven’ series. Manny and Ashe are the perfect musical team to highlight in Episode 2.”
Each of the four 10-minute episodes within the series will be featured on the Porsche website and social media channels (Instagram, Twitter, Facebook) with a reach of 37M+, along with MARVIN’s website, YouTube, and social media channels.
CREDITS:
Executive Producers: Marvin Scott Jarrett, Geoff Cottrill and Gary Koepke
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