Multidisciplinary creative studio LOS YORK, known for its innovative approach, has published Courage a richly illustrated book featuring 292 pages of recent work showcasing the studio’s bold and brave creative ventures.
Weighing almost 5 lbs and measuring 14 inches long by 9.5 inches wide, and nearly 2 inches thick, Courage encapsulates concepts through execution, brand work, design, motion graphics, CGI, and live-action projects for high-profile clients including Under Armour, Motorola, Logitech, Hennessey, and the Minnesota Twins.
The book also highlights the studio’s cutting-edge experiments in AI, celebrating what LOS YORK calls “Creative Courage.”
“In the midst of navigating a challenging project, where great work often meets its untimely demise daily, we stumbled upon a profound realization,” said LOS YORK Executive Creative Director Scott Hidinger. “Creativity thrives when you’re working shoulder-to-shoulder with someone who shares your hunger to do the bravest, boldest thing, regardless. We call it ‘Creative Courage.’”
“This is a book that takes readers on a visual journey through executed projects, the stages of development, and perhaps most importantly, ideas lost in the process,” said LOS YORK Managing Director Melina Osornio-Andrade. “For us, courage means unabashedly embracing and sharing your truth. It’s doing something that stirs a decent helping of fear, knowing that growth lies on the other side.”
Inspired by the seminal 1999 publication BAREBACK A TOMATO PROJECT, a collection of groundbreaking work by the London-based art collective and design shop Tomato, Courage seeks to plant a flag for LOS YORK’s future.
REELated:
“Courage isn’t just a book about LOS YORK’s past; it’s a flag planted for our future,” said LOS YORK Founder and Chief Catalyst Officer Seth Epstein. “I hope it inspires others to push themselves and their teams a bit more than usual. It’s about building a case for being courageous, not just a ‘let’s go for it’ mentality. Build a case for your ideas, then get out of the way and watch them become an inspiration for others.”
“At LOS YORK,” Hidinger continued, “We’ve identified that when we’re in the middle of creating something we’re excited about and feel like we’re headed somewhere new, off-brand, or braver than is being asked of us, we light up. We get excited. We push harder. Turns out, we’re all on a daily hunt for that dopamine.”
To order a copy of this limited edition publication please email or visit here.
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