Lizzo is taking ownership of one of the most controversial words in the English language with the release of her new album, Bitch.
The Grammy-winning singer says the title is designed to transform a word long used to diminish women into a statement of confidence, self-love and empowerment – a theme that has run throughout much of her career.
For Lizzo, the title feels like a natural evolution of the message she first introduced audiences to on her breakout hit Truth Hurts, where she famously declared, “I’m 100 percent that bitch.”
“Reclaiming the word Bitch is power — it’s taking a label once used to diminish women and turning it into a declaration of confidence, and unapologetic self-love,” Lizzo said. “So many incredible women in music have used the word for positivity like Meredith Brooks and Missy Elliott. It was only fitting to name my album Bitch because it has become my favorite word when using it on my own terms and because I am 100 percent that bitch!” Listen to the title track below:
The new album arrives as Lizzo continues to embrace a more unapologetic creative approach. In a recent interview with Rolling Stone, the singer admitted she once spent considerable time worrying about how listeners might react to her lyrics, often second-guessing herself for fear of offending fans.
Reflecting on an early version of Truth Hurts, Lizzo revealed she even altered lyrics after wondering whether certain lines might upset listeners.
Today, she says she’s far more comfortable expressing herself without overthinking every reaction.
The album also arrives amid continued scrutiny on social media, where Lizzo recently found herself responding to claims that she had criticized fellow pop superstar Taylor Swift.
After seeing a viral post comparing streaming numbers for recent releases, Lizzo publicly questioned its meaning before one user suggested it was evidence that negative comments about Swift had “caught up” with her.
The singer quickly rejected the accusation. “First of all I have never talked s*** about Taylor Swift,” Lizzo wrote on X. “Also while we’re on the subject I’ve never talked s*** about any artist. Just because I mention an artist by name does not mean I’m talking s***.”
With Bitch, Lizzo appears focused less on internet narratives and more on defining herself on her own terms — turning a word once intended as an insult into the centerpiece of her latest artistic statement.
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