LIXIL has appointed Hanson Dodge (HD) as its integrated strategic media agency partner for the Americas following a competitive review. This partnership will task HD with overseeing all media activities to bolster LIXIL Americas’ prominent consumer brands: American Standard, GROHE, and American Standard Home Services.
“The consumer journey is at the heart of everything we do,” said Nik Bafana, CEO of LIXIL Americas. “Our collaboration with Hanson Dodge is a critical step in enhancing this journey, ensuring that media activities across our family of brands are as streamlined and effective as possible. By integrating our approach, we’re not just investing in our brands – we’re optimizing our engagement with consumers to deliver more value and better experiences.”
Bafana cited HD’s capabilities in targeted media strategies, emerging platforms, and performance tracking as key factors in the agency’s selection. The partnership is effective immediately.
Stacie Boney, President of Hanson Dodge, highlighted the agency’s strategic expansion into media services prior to the COVID-19 pandemic, a move that proved timely as client interest in integrated marketing efforts grew. “Last year, we brought in our first Executive Media Director to further bolster our media expertise in programmatic, data, analytics, and more. Being named LIXIL’s new strategic media partner is an opportunity to help the company tell its full story through its brands,” Boney explained. She emphasized that consolidating media services would allow LIXIL to demonstrate an increased commitment to its customers and partners.
This new partnership with LIXIL adds to HD’s growing client roster. Earlier in the year, the agency secured partnerships with Ruffwear Performance Gear for Dogs and JOJO’s chocolates and won new business from existing clients, including Potawatomi Ventures’ fireside MARKET and digital services for the Utah Office of Tourism.
The alignment with LIXIL marks a significant opportunity for HD to apply its integrated media approach to enhance brand engagement and consumer experiences across the company’s diverse portfolio.
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