This is funny Super Bowl spot. Little Caesars asks the new philosophical question – can their new delivery service be the next best thing since sliced bread? The innovative new delivery service will be the focal point of the Detroit-based company’s first-ever Super Bowl commercial, airing in the 3rd quarter of the game.
The high-octane spot — created in partnership with creative agency McKinney — depicts Rainn Wilson (The Office, The Stream) as the embattled CEO of “Sliced Bread, Inc.”, who implodes in the wake of Little Caesars announcing delivery of their delicious pizzas and extreme value directly to front doors across America.
In the spot, we watch as the simple act of delivering a pizza unleashes a whirlwind of chaos at the headquarters of “Sliced Bread, Inc”, including someone tobogganing down the stairs, ziplining through the office, and a copier jettisoning out a window.
The ensuing hilarity builds to a climax of comedic anarchy fueled by Wilson. One thing is for sure, life inside Sliced Bread-quarters will never be the same again.
The spot, teasers and a 60-second long form video for Little Caesars Super Bowl effort were directed by Frank Todaro, who is recognized as one of the commercial industry’s top comedy directors and is represented by Moxie Pictures. Todaro also directed the Molly Ringwold Avocados from Mexico Super Bowl spot and teasers. Watch below:
“The opportunity to leverage the advertising scale of the Super Bowl is the perfect place to showcase our extreme value with our new delivery service,” said Jeff Klein, Senior Vice President of Global Marketing at Little Caesars. “Little Caesars has long had a lot of fun with its advertising, from our iconic mascot to our indelible “Pizza!Pizza!®” slogan. This time we’re bringing fun to the world’s biggest ad stage in a way we think will create a positive impression of the brand and ultimately continue bringing people in the door long after the game ends.”
“Considering the legendary creative legacy of the Little Caesars brand, it’s an honor for McKinney to kick off our relationship working together on this spot,” added McKinney Chief Creative Officer Jonathan Cude. “We hope the audience enjoys watching it as much as we enjoyed creating it. And it’s Little Caesars first-ever Super Bowl commercial. So, you know, no pressure.”
BONUS FEATURE: IF THE SPOT WINS USA TODAY’s AD METER, EVERYONE WINS FREE PIZZA.
Little Caesars is offering viewers a chance to score a free lunch at participating Little Caesars restaurants on February 17. If Little Caesars Super Bowl ad wins USA TODAY’s Ad Meter, the company will give away one free HOT-N-READY Lunch Combo® to every family who visits a participating store between 11:30 a.m. and 1:00 p.m. (local time) on February 17 and mentions this offer at the check-out counter in accordance with the offer terms.
Sports fans, advertising fans, and pizza fans alike can help the chain win by signing up at Admeter.usatoday.com and ranking our ad the very best before 1 a.m. the night of the Big Game. And if we end up at #1, you end up with free pizza!
“We’re not asking for any ‘special treatment’ here, but we think it would be pretty great if people helped vote Little Caesars the best of the best,” Klein said. “If we win Ad Meter, it’ll also be a big score for pizza lovers!”
Hey Little Caesars, Reel 360 has an ad ranking, too. What if we rank your spot number one? Can we get a breadstick?
SOURCE: Little Caesars