creator of Hamilton
has teamed up with
to assist small businesses
impacted by recent storms
Lin-Manuel Miranda, creator of Hamilton and star of the upcoming movie, Mary Poppins Returns has teamed up with American Express in a campaign designed to assist small businesses in the communities that were most impacted by the recent storms across Texas and Florida.
“I’m a long-time admirer of American Express and have been a Card Member since 1996,” said Miranda. “Their ongoing efforts to promote small businesses and local communities is something I support deeply. Our work to help drive customers back to small businesses impacted by this year’s hurricanes is only the beginning.”
LIN-MANUEL MIRANDA AMERICAN EXPRESS 60s
Lin-Manuel is featured in the new American Express ad campaign. His story, as portrayed in the new ad, is about how his community of Washington Heights in Manhattan has fueled his personal and professional growth – and how American Express has had his back along the way.
Miranda – a cultural leader, a creative force, and champion of local communities, has demonstrated his commitment to his community, Washington Heights, located in the northern most part of Manhattan. He has worked to raise money for the restoration of the United Palace, a beloved local theater and cultural arts center. His deep commitment to community is what brought American Express and Miranda together.
LIN-MANUEL MIRANDA AMERICAN EXPRESS 30s
Born in New York City to Puerto Rican parents, Miranda has a strong connection to Puerto Rico where he spent the summers of his childhood with his grandparents.
Following the devastating hurricane that battered the island earlier this year, Miranda has been working to help with relief and rebuilding efforts in conjunction with the Hispanic Federation.
As part of the new partnership, American Express has also committed to supporting Miranda’s initiatives to help Puerto Rico over the next two years, including raising funds for philanthropic initiatives timed to the January 2019 Puerto Rico debut of “Hamilton” his award-winning Broadway musical.
Client: American Express
Chief Marketing Officer: Elizabeth Rutledge
VP, Global Brand Communication, Global Advertising: Bess Spaeth
VP, Global Brand Communications: Allison Silver
Director, Global Brand Communications: Ann Mecca
Senior Manager, Global Brand Communications: Meaghan Ellis
SOURCE: American Express