Atlanta has been overtaken by the electric scooter craze. In fact, the city is already one of the biggest adopters of e-scooters.
To take advantage of this, Lime, a global leader in shared electric scooters and micromobility, has taken to the streets to help more than 80,000 fans celebrate the southern Comic-Con, Dragon Con, the nation’s leading multi-media and pop culture convention.
Created by its in-house agency, Lime is running a new out-of-home safety campaign connecting humor, comics, and culture to educate riders on the right way to get around this weekend.
These new graphics from Lime are in neighborhood news feeds in Kirkwood, Downtown, Inman Park, East Atlanta Village, and more to play on the Dragon Con takeover of the city.
Those on scooters (as well as pedestrians) will be exposed to superheroic headlines like “Superheroes, wizards, monsters, and ATLiens agree, Lime is the best way to explore the galaxy.”
Or
“The USS Enterprise stays in outer space just like scooters stay in the street. Do not ride on sidewalks.” Look below:
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Dragon Con happens from August 29 – September 2 at five host hotels, the Hyatt Regency Atlanta, Atlanta Hilton, Sheraton Atlanta, Atlanta Marriott Marquis, and the Westin Peachtree Plaza Hotel in downtown Atlanta.
Credits
Client: Lime
Agency: Lime
Source: The Drum
