Wicked fans, prep yourselves to “Experience OZmazing” as Lexus partners with Universal Pictures for the highly anticipated film adaptation of Wicked, arriving in theaters on November 22, 2024.
In celebration of this cinematic event, Lexus is launching a 360-degree marketing campaign, spotlighting a custom 30-second TV spot featuring the all-new 2024 Lexus TX.
The spot showcases Wicked stars Cynthia Erivo as Elphaba and Ariana Grande as Glinda, alongside thrilling scenes from the film. Set to the iconic “Defying Gravity” track, the ad highlights the Lexus TX’s luxurious features through its Lexus Interface. The spot closes with the playful tagline, “Experience OZmazing,” inspired by Wicked. Watch below:
“As a proud partner of Universal’s Wicked, Lexus is excited to transport audiences into the magical world of Oz this holiday season,” said Cynthia Tenhouse, Vice President of Lexus Marketing. “With three rows of luxury seating, cutting-edge technology, and ample space for all your travel essentials, the Lexus TX is the perfect companion for any journey.”
The campaign will appear across various media platforms, including social media content, dealer promotions, and sponsorship of the film premiere. The 30-second ad will air on Hulu, YouTube, and linear TV channels from Oct. 21 through Dec. 6, 2024.
Directed by Jon M. Chu, Wicked stars an ensemble cast including Michelle Yeoh, Jonathan Bailey, Marissa Bode, Ethan Slater, and Jeff Goldblum. The film hits theaters on Friday, November 22, 2024.
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