Krispy Kreme has officially named VML as its global creative agency partner. VML, the newly unified agency of VMLY&R and Wunderman Thompson, will be responsible for crafting the creative strategy and visual identity for Krispy Kreme, managing both global and U.S. creative and media duties. This announcement comes as the inaugural major business win for VML after its recent merger.
STAY INFORMED! GET INSPIRED!
Subscribe to our FREE weekly elert and get the latest news from advertising, entertainment, production and post!
With a delicious 86-year history, Krispy Kreme, is an iconic brand known for its freshly made doughnuts and handcrafted coffee, operating in over 35 countries. The selection of VML as its global creative agency partner signifies a crucial milestone for the brand as it aims to strengthen its global, omnichannel brand presence. The brand’s recent international expansion into Switzerland, Chile, and Jamaica underscores the importance of maintaining a consistent brand experience across diverse markets.
VML will devise a creative strategy and platform to enhance brand awareness and preference for Krispy Kreme globally. Additionally, VML’s commerce-focused strategic and creative approach will support the brand’s limited-time offers during key holiday periods, driving brand sales and audience engagement.
Jon Cook, Global CEO of VML, expressed enthusiasm about the partnership, stating, “We are honored to partner with Krispy Kreme, an iconic brand that is only growing in global recognition and love. The team is beyond enthusiastic to help shape the next brand roadmap for Krispy Kreme as it inspires and delights consumers around the world at every touch point.”
REELated:
Dave Skena, Chief Global Brand Officer, expressed excitement about the journey with VML. “We are excited to embark on this transformative journey with VML. The agency’s data-informed strategic mindset and brilliance in creative global brand platforms offer the partnership we need to elevate the brand and captivate audiences across all of our global markets.”
Georgeanne Erickson, U.S. Chief Marketing Officer, added, “We look forward to our partnership with VML to enhance the Krispy Kreme brand experience across ecommerce, retail, and our network of Delivered Fresh Daily locations throughout the U.S.”
Krispy Kreme and VML are set to commence their collaboration immediately, with the first outcomes expected to launch in the market in 2024.
Follow us on Facebook, X and Instagram
