Kim Kardashian West’s underwear brand Skims has released a line of non-medical face masks designed for all-day wear during the the coronavirus pandemic by launching a range of face masks. Just like the line of undergarments, the reusable masks are seamless, breathable and stretchy.
The masks launched Saturday in five tonal colors — Sand, Clay, Sienna, Cocoa and Onyx — with prices starting at $8.
Founded by the Keeping Up with the Kardashians’ star last year, Skims is donating 10,000 of the masks to nonprofits Baby2Baby, Good+ Foundation and LA Food Bank and the National Domestic Workers Alliance advocacy group.
Kardashian West took to Twitter to announce the launch of the line, “Now available @Skims Seamless Face Masks in 5 colors at SKIMS.COM.”
Then just hours she had to go back to Twitter to inform fans that the collection had sold out.”Unfortunately our @skims face masks have sold today but we are working with out local partner in LA to produce more as quickly as possible,” she told her 64 million followers.
The company said it would make a $1 million donation to be distributed across charities providing basics to at-risk families and those in need during COVID-19.
According to figures from Johns Hopkins University, nearly 1.5 million coronavirus cases have been recorded in the US and the death toll is over 91.5 K.