Venice, CA-based Snap, Inc. has announced that Kenny Mitchell will join the company as Chief Marketing Officer beginning in June 2019.
In this newly created role, Mitchell will join the senior leadership team of the SnapChat parent company and report to CEO Evan Spiegel.
He will lead all consumer and product marketing programs as Snap continues to bring creativity and new forms of self-expression to people all over the world.
The exec brings extensive experience building iconic brands and leading innovative, fully-integrated marketing programs. He most recently held the role of vice president of brand content and engagement for McDonald’s USA, where he guided the company’s strategic brand and consumer marketing agenda in the US.
Prior to joining the fast food giant, Kenny served as head of consumer engagement at Gatorade, where he led all global integrated consumer marketing efforts and pioneered the usage of Snapchat vertical video and augmented reality tools.
He has also overseen brand and consumer marketing for NASCAR and previously served as vice president and general manager at the Dew Tour, a division of the NBC Sports Group.
“Kenny’s consumer marketing expertise and his deep understanding of our products will be a great combination for Snap,” commented Spiegel in a statement. “Throughout his career, Kenny has demonstrated his ability to successfully execute innovative, global marketing campaigns, many of which have leveraged our own vertical video and augmented reality products. He’s a natural fit to join our team and lead marketing as we continue driving the positive momentum we have in the business.”
“Snap is a great company with strong values, an inspired vision and innovative products that are empowering its global community,” said Mitchell in a statement. “I look forward to helping Evan and Snap continue to tell their story to people around the world, and working with my new colleagues as we define the future of the camera and self-expression.”
In April, Snap rolled out its long-awaited Android app update, which improved the camera feature and addressed consumer complaints about stability issues. According to Snap, there was a 6% increase in the number of people sending Snaps within the first week of the Android app update’s release.
In addition, the company rolled out Snap Games, a platform for casual and original games with six-second advertisements, 10 new original shows exclusive to Snapchat, and more augmented reality features.
Snap also launched the Snap Audience Network, an advertising platform that essentially sells ads that appear in other mobile apps besides Snapchat.
Reel 360 wishes Kenny great look in his new role.