In a move that’s sure to excite fans, NFL stars and brothers Jason and Travis Kelce are taking their popular podcast, New Heights with Jason & Travis Kelce, to a new home at Wondery. he deal, estimated to be around $100 million, grants Wondery exclusive ad-sales and distribution rights for all audio and video episodes, including the entire back catalog.
This lucrative agreement kicks off this month, aligning perfectly with the upcoming NFL season. New Heights, which is entering its third season, offers a mix of commentary, insights, and interviews about the NFL, delivered by the charismatic Kelce brothers. The podcast has quickly climbed the ranks to become one of the top sports podcasts, particularly during the football season.
“We love this show, and the fanbase that has grown with us over the last two seasons,” the Kelce brothers expressed in a statement. Jason Kelce recently retired from the Philadelphia Eagles after an illustrious 13-year career, while Travis Kelce continues as the Kansas City Chiefs’ tight end, recently spotlighted in the media for his relationship with Taylor Swift and his third Super Bowl win.
The partnership with Wondery marks a new chapter for the podcast, aiming to expand its reach and elevate its content. “We are excited to partner with Wondery for this new chapter of the podcast and look forward to reaching new heights,” said Aaron Eanes, co-founder of A&A Management, representing Travis.
Listeners will still be able to access the podcast across other platforms like Spotify and Apple Music, although Wondery+ subscribers will enjoy perks such as ad-free listening and early access to episodes. This model follows a growing trend in the podcast industry where exclusive deals enhance subscriber benefits while keeping content accessible across various platforms.
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The Kelce brothers’ deal is part of a wave of high-profile podcasting agreements, underscoring the growing value and competitive nature of the medium. Just last week, Call Her Daddy host Alex Cooper secured a $125 million deal with SiriusXM, and earlier this year, the hosts of SmartLess transitioned their podcast to SiriusXM in a deal valued at $100 million.
As the podcasting landscape continues to evolve, these deals not only signify the medium’s lucrative potential but also highlight the strategic partnerships shaping the future of digital audio entertainment.
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