Hellmann’s unveils its fourth consecutive Big Game commercial, starring award-winning actress and comedian Kate McKinnon alongside the iconic Mayo Cat and a cameo appearance by actor and comedian Pete Davidson.
The 30-second ad, created by VML, titled “Old-School Delivery,” delivers a powerful message about transforming leftovers into delectable dishes with the magic touch of Hellmann’s mayonnaise.
In the commercial, Kate McKinnon navigates her post-Big Game fridge raid, only to be enlightened by her furry friend, Mayo Cat, about the culinary potential of Hellmann’s “may-ow.” Mayo Cat’s newfound ability to communicate sparks a nationwide frenzy, propelling it to celebrity status with morning show appearances and book signings. Notably, Mayo Cat adopts a signature look – a sparkling blue bow collar, paying homage to Hellmann’s iconic blue ribbon logo. Watch below:
And here’s the :30 version:
REELated:
“I’m so excited to partner with Hellmann’s and my old pal Pete to spread awareness about food waste,” said Kate McKinnon in a statement. “Hanging with Mayo Cat and enjoying leftovers is a perfect way to celebrate the Big Game!”
“Although our whirlwind romance has come to an end, Mayo Cat and I remain good friends, united by our common goal to end food waste,” said Pete Davidson. “I’m a big leftovers guy so it’s been cool to be a part of Hellmann’s ads for the Big Game and their mission to reduce food waste.”
The commercial airs during the second quarter of the Big Game, underscoring Hellmann’s commitment to its ‘Make Taste, Not Waste’ platform. Encouraging viewers to get creative in the kitchen, Hellmann’s aims to inspire individuals to repurpose leftover ingredients with Hellmann’s mayo, contributing to the global effort to reduce food waste.
“Hellmann’s continues to challenge itself to find relatable, authentic and even humorous ways for people to think about their leftovers – and this year, by enlisting the help of Kate McKinnon, Pete Davidson and Mayo Cat to help us do that in our spot for the Big Game has definitely elevated the influence of our Make Taste, Not Waste platform,” says Chris Symmes, Senior Marketing Director, Dressings, North America, Unilever. “Showing people that with a little ‘may-ow’, we all can play a big role in doing something meaningful, and delicious, with our leftovers that will help reduce our food waste impact.””
To further engage audiences, Hellmann’s introduces an immersive experience featuring Mayo Cat at Sphere, Las Vegas’ next-generation entertainment venue. Passersby can interact with Mayo Cat in 3D, reinforcing Hellmann’s commitment to combating food waste in a fun and engaging manner.
As fans anticipate game day eats, Hellmann’s offers recipes like the Buffalo Chicken Salad Sandwich featured in the ad, encouraging viewers to explore creative culinary solutions at www.gamedaydishes.com.
Super Bowl LVIII will be played at Allegiant Stadium in Las Vegas, Nevada on Sunday, February 11, 2024. It will be broadcast on CBS and streamed on Paramount+ and Nickelodeon. Usher will perform at halftime.
For all of Reel 360 News’ Super Bowl coverage, click here.
CREDITS:
- Creative Agency: VML
- Media Agency: Mindshare
- Public Relations Agency: Edelman
- Cat Owner: Molly O’Neill
- Cat Trainer: Tina Weld (with Hollywood Animals)
- Social: U-Studio
- Influencer: Village Marketing
- Directors: Will Speck and Josh Gordon
- Producer: Tara Leinwohl
- Cast:
- Kate McKinnon as herself
- Pete Davidson as himself
- Chipmunk as Mayo Cat
- Connor Ratliff as the photographer
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