The protein cookie originators revolutionized the snacking industry with protein-and-fiber packed delicious cookies.
Since inception, Lenny & Larry’s has been a cult favorite in the fitness community and become part of the sought-after Millennial grocery list.
To broaden its national footprint, the company went in search of content disruptors.
The new partnership marks Lenny & Larry’s first-ever advertising agency hire and last week launched its first-ever national campaign, Taste Buds.
As a new creative partner, award-winning Kastner brought a fresh set of eyes to the brand, providing a unique culturally relevant point of view to its creative assets.
The new campaign titled, “Taste Buds” depicts the playful relationship between flavor and friendship – when two people with great taste meet, they instantly become taste buds. Created and produced by Kastner, the campaign will be distributed across popular and craved media platforms like Hulu and Buzzfeed’s “Tasty.” Watch below:
“Lenny and Larry’s is about bringing delicious, fun, plant-based protein-packed treats to everyone. We are excited for consumers to further interact with our brand via Taste Buds, in a new and entertaining way that lives wherever they are — the gym, the grocery aisle or watching digital and social media,” says Megan Crossland, Vice President of Marketing.
She adds, “Kastner exceeded our expectations. Taste Buds breaks through traditional advertising to not only sell, but entertain and make people laugh.”
“At Kastner, game recognizes game… and Lenny & Larry’s changed the snack game! Swirled, twirled, and flipped it on its head,” says Brandon Rochon, Kastner CEO. “As its first creative partner ever, we needed and wanted to bring Lenny and Larry’s into new conversations that are shaping culture and becoming part of people’s lives.”
Rochon continues, “Taste Buds is a beautifully simple campaign that allows for endless storytelling. You know you’re on to something powerful when you can imagine how much the concept will progress two, three, ten years down the road. Hopefully we’ve made something that will infiltrate pop culture and put Lenny and Larry’s on the tip of everyone’s tongue.”