Michelob ULTRA is setting the stage for its Super Bowl LX presence with a teaser that connects two of the biggest moments in global sports: the Super Bowl and the Olympic Winter Games.
The spot, titled The Jump, introduces a cinematic slice of action that follows Greg (Lewis Pullman), a novice skier, as he rockets down a snowy slope. Watching from the sidelines are Olympic gold medalist Chloe Kim and Olympian and Stanley Cup champion T.J. Oshie, who look on in disbelief. As Kim quips that “there’s only one man who could’ve taught him that,” the camera teases an unseen fourth character, leaving the audience hanging on the reveal.
The film is directed by Joseph Kosinski, whose résumé includes Top Gun: Maverick and the upcoming F1. The creative was developed by Wieden+Kennedy New York, bringing big-screen spectacle and sports mythology together in a tightly paced teaser.
The Jump serves as an entry point into Michelob ULTRA’s broader Super Bowl campaign, which aligns with the brand’s role as the Official Beer Sponsor of Team USA. By pairing football’s biggest night with Olympic ambition, the Anheuser-Busch brand continues to position itself at the intersection of elite competition and everyday athleticism.
Michelob ULTRA also dropped a surprise second teaser called “Greg’s Tab.” Here, Pullman (Thunderbolts*) hits the slopes in Michelob ULTRA’s upcoming Super Bowl LX commercial.
In the teaser, Pullman plays Greg, a novice skier who quickly becomes the group’s unofficial benefactor after his friends order a round of Michelob ULTRAs at a ski chalet. “Who needs a credit card when you’ve got a Greg?” one of them jokes, as Greg realizes he’s on the hook for the tab.
The teasers fit within Anheuser-Busch’s wider Super Bowl advertising strategy, which this year includes new work from Budweiser and Bud Light. Together, the brands reinforce the company’s long-standing commitment to the Big Game as a premier marketing platform.
For Michelob ULTRA, Super Bowl storytelling has increasingly leaned into sports culture with a sense of humor and spectacle. Last year’s spot, featuring Willem Dafoe and Catherine O’Hara, took a lighter approach with a pickleball-themed showdown. This year’s teaser signals a tonal shift toward cinematic scale, while still celebrating the competitive spirit at the heart of the brand.
The full Michelob ULTRA Super Bowl spot is expected to debut during Super Bowl LX on February 8, as part of a campaign that continues to blend high-performance sport, cultural moments, and premium storytelling.
For more of Reel 360 News’ Super Bowl coverage, click here.
CREDITS:
BRAND: Michelob ULTRA
AGENCY: Wieden+Kennedy New York
PRODUCTION COMPANY: Reset
Director: Joseph Kosinski
PRODUCTION SERVICES: Open Range
POST/VFX: Rare Medium TV, Blacksmith
EDIT: Arcade Edit
MUSIC/SOUND: Heard City
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