John Lewis and Waitrose explode with Epic Bohemian Rhapsody

launch a
brilliant joint
brand campaign

DDB UK – The creative team at Adam&Eve/DDB have launched a brilliant joint brand campaign for UK retail giants, John Lewis and Waitrose with everyone’s favorite Bohemian Rhapsody.
Stores across the country will have new signs, bags, vans, and even a new slogan.
To announce the change, a two-and-a-half-minute spot shows school kids putting on a performance of Bohemian Rhapsody by Queen, which the team at Reel 360 could watch all day.
It ends with the tagline: “When you’re part of it, you put your heart into it.” The company says it looks to bring the personalized “partnership” element of its service to life with their new shared slogan: “For Us, It’s Personal”
Watch and enjoy.

The launch of the new identity is being supported by the first ever joint John Lewis & Partners and Waitrose & Partners national marketing campaign – the single biggest campaign for both brands outside of Christmas.
Reel 360 gives it a two thumbs up.