Abrams, Bad Robot combat racism w/ $10m pledge

(Abrams and wife, Katie McGrath)

Money talks. Following a weekend of peaceful protests that turned violent across the United States, JJ Abrams’ Bad Robot, along with he and his wife’s foundation, pledged $10 million donation over the next five years to groups and agendas that combat racism.

Abrams wrote in a statement on Bad Robot’s Instagram account, “Corporate and private philanthropy can never achieve the impact needed to address these systemic inequalities but companies and individuals who are able must do what we can until our political leaders lead.”


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ALSO READ: Brands react after a weekend of Floyd protests


The donations begin with an immediate $200,000 pledge to five separate groups: Equal Justice Initiative, Black Futures Lab, Know Your Rights Camp, Black Lives Matter L.A. and Community Coalition.

Money talks.

SOURCE: The Wrap

(Abrams and wife, Katie McGrath)

Money talks. Following a weekend of peaceful protests that turned violent across the United States, JJ Abrams’ Bad Robot, along with he and his wife’s foundation, pledged $10 million donation over the next five years to groups and agendas that combat racism.

Abrams wrote in a statement on Bad Robot’s Instagram account, “Corporate and private philanthropy can never achieve the impact needed to address these systemic inequalities but companies and individuals who are able must do what we can until our political leaders lead.”


Subscribe: Sign up for our FREE e-lert here.  Stay on top of the latest advertising, film, TV, entertainment and production news!



ALSO READ: Brands react after a weekend of Floyd protests


The donations begin with an immediate $200,000 pledge to five separate groups: Equal Justice Initiative, Black Futures Lab, Know Your Rights Camp, Black Lives Matter L.A. and Community Coalition.

Money talks.

SOURCE: The Wrap