Are you ready for a spooktacular Halloween season? Jack in the Box certainly is, and they’ve cooked up some spine-tingling surprises to make this October a frightfully delicious month.
Jack in the Box is known for its tongue-in-cheek approach to advertising and this time, they’ve gone all out with a spooky campaign that’s sure to tickle your funny bone and tantalize your taste buds. The campaign, created by TBWA\Chiat\Day features a series of ad spots that launched today, and they’re just the tip of the iceberg when it comes to the Halloween fun that Jack has in store.
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The Spooky Ads
The first set of ad spots takes the Halloween theme to the next level. In “Taco Truck,” you’ll see a truck with a sign on top that’s sure to make you do a double-take. Jack’s messaging is clear: if you have an appetite for spooky, they’ve got you covered. Watch below:
In “Getting Angry,” you’ll meet Jack’s evil twin, the Angry Monster Taco. With spicy goodness and a devilish twist, this taco is here to tempt your taste buds.
And what’s Halloween without a touch of nervous anticipation? In “Jack’s Nervous,” Jack himself is getting a little jittery, and it’s all in good fun.
But the real scream-worthy surprise is yet to come.
The Horror Short Teaser
If you’re a fan of horror, you’re in for a treat. Jack in the Box has teamed up with some Scare-riffic writers to bring you a spine-chilling Horror Short. While we can’t reveal all the details just yet, we can promise you that it’s going to be a scream. The teaser alone is enough to send shivers down your spine. Watch below:
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The Menu
Of course, what’s a Halloween campaign without some mouthwatering treats? Jack is bringing back their famed Monster Taco, and they’ve introduced a brand new addition to the lineup – the Angry Monster Taco. These monster-sized tacos are filled with melty American cheese, shredded lettuce, and taco sauce that’s so good, it might just make you forget about your Halloween candy.
The Angry Monster Taco, with its spicy twist, is the perfect companion for those who like to add a little heat to their Halloween celebrations. It’s the devil on your shoulder when you’re feeling spicy.
How to Join the Halloween Fun
You can sink your teeth into these monster-themed treats from September 25 to November 19. They’ll be available at Jack in the Box locations nationwide, on Jackinthebox.com, and on the Jack App. Whether you’re grabbing a quick bite on the go or planning to surprise your Halloween party host with a bunch of Monster & Angry Monster Tacos, Jack has you covered.
So, get ready to embrace the spooky spirit of Halloween with Jack in the Box. Stay tuned for more details about the upcoming Horror Short, and remember, it’s going to be a Halloween season to remember, filled with fun, frights, and delicious bites.
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Colin Costello is the West Coast Editor of Reel 360. Contact him at colin@reel360.com or follow him on X at @colinthewriter1
