It’s been over a decade since The Office aired its final episode, but its witty exploration of workplace quirks still resonates deeply in marketing and pop culture. Italian coffee brand Lavazza taps into that legacy with a funny new ad starring Steve Carell and John Krasinski alongside a workplace robot named Luigi.
The 90-second spot, created by VML Italy, features Luigi, a robot whose primary function is serving coffee to office workers. Set to the classic tune “Que Sera, Sera,” the ad takes a quirky turn when Luigi decides he wants to experience coffee for himself. His first sip sends him on a surreal journey, filled with amusing and trippy moments that culminate in a lighthearted workplace scene featuring Carell and Krasinski. Watch below:
“Funny thing is, if The Office ever makes a comeback, it would surely deal with AI and robots,” noted a campaign insider. “Lavazza’s take feels perfectly in step with the times and true to the tone of the series.”
While the humor is more subtle than laugh-out-loud, the ad cleverly riffs on The Office’s brand of satire, updated for the age of AI. Luigi’s quest to join the human coffee-drinking experience mirrors modern conversations about technology’s place in human environments, making the campaign timely and relevant.
The ad marks the launch of a broader Lavazza initiative, with additional installments expected to follow. The campaign not only showcases the quality of Lavazza’s coffee but also adds a humorous spin that aligns with contemporary workplace dynamics, imagining how technology and humans might share their spaces—and their coffee breaks.
For fans of The Office and lovers of Lavazza, the collaboration is a nostalgic and caffeinated delight.
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