Imperium partners with Sephora, Selena Gomez

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(Gomez launches Rare Beauty line)

Selena Gomez just released her first-ever Rare Beauty makeup collection and the girl did NOT come to play. She has dropped one of the most inclusive beauty launches we’ve seen. This isn’t some 20, 30, or even 40-shade drop – we’re talking 48 freakin’ shades for both foundation and concealer.

As announced earlier this week, the line includes every single beauty staple you need for your getting-ready routine, like liquid lipstick, tinted lip balm, cream blush, foundation, concealer, highlighter, liquid liner, and brow gel – all with massive shade ranges of their own.

As a surprise, the Rare Beauty drop also included some applicators and skincare products we weren’t expecting, like brushes, a makeup sponge, an oil-blotter kit, setting/primer spray, and a liquid primer (which comes with added sparkle, btw). And as a reminder, everything in the collection is 100% vegan and cruelty-free.

Along with its release on the Rare Beauty website, the entire drop is also shoppable at Sephora – so you can stock up on those rewards points

Gomez had every reason to celebrate on Wednesday (Sept. 2), following the official launch of her hotly-anticipated cosmetics brand Rare Beauty.

“IT’S HERE!!” the burgeoning beauty maven wrote on Instagram, sharing that the line is now available at Sephora stores across North America before telling fans, “I’m so excited for you to finally try it!”


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Gomez expressed her gratitude following the launch of Rare Beauty into the world. “SO EXCITED though I wish we could celebrate in person,” the singer captioned a sweet snap cuddling her dog while surrounded by pink, blush, brown and rose gold balloons. “Thank you to my amazing team at @rarebeauty @shazir.mucklai and our community! This is just the beginning!!!”

Shazir Mucklai is an American influencer, activist social rights advocate and founder of Imperium PR Group – a boutique public relations firm. His breakthrough is primarily from generating millions of digital impressions for singers, TV shows, and public companies.


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At 22-years old, Shazir is heading one of the fastest growing Publication Relations firms based out of Dallas, Texas, Imperium Group. In addition, his latest venture is thekerplunk.com, where he features prominent influencers, startups, and celebrities. Mucklai has partnered with HBO and BravoTV to get some of their cast on leading shows featured on prominent outlets.

SOURCE: Imperium Group

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