October delivered a wave of standout campaigns, tapping into humor, star power, and unique partnerships to leave a memorable impact. Beyoncé turned heads with her Levi’s campaign, celebrating the brand’s timeless appeal by blending her iconic style with Levi’s signature denim in a series of stunning visuals.
Meanwhile, Succession star Brian Cox took an unexpected turn, playing the ultimate college freshman in Uber One’s new campaign, where he humorously embraces college life (or, more accurately, the campus discounts on tacos and lattes) to showcase the perks of Uber’s subscription service.
Not to be outdone, Sydney Sweeney brought Dr. Squatch’s natural grooming products to life with her unique charm, lending a fresh edge to the brand’s campaign aimed at a younger, savvy audience. And for gamers, Diablo IV’s “Slaypals” brought a spooky, tongue-in-cheek collaboration with various influencers and content creators, inviting fans to join the fight against evil.
Each of these October campaigns proves that the best spots combine innovative storytelling with clever brand connections to capture the audience’s attention as the holiday season kicks off.
Take a look below in no particular order:
Beyoncé reimagines Levi’s iconic 1985 Launderette spot
Levi’s has announced an exciting new global campaign featuring superstar Beyoncé, titled Reiimagine. The campaign draws on both Levi’s rich heritage and Beyoncé’s cultural influence, merging classic styles with a modern twist. Cowboy Carter, which redefines elements of American culture. The campaign brings a fresh perspective to several of Levi’s iconic advertisements, with the first film inspired by the brand’s classic “Launderette” ad from 1985, which famously revived the song I Heard It Through the Grapevine.
Brian Cox goes back to college for Uber One for students
This is the funniest spot we have seen in a long time. Like, legit funny. Uber is rolling out its first-ever campaign, from Special US, for Uber One for Students, featuring Succession star Brian Cox. In the new spots, Cox arrives on a college campus, not for the degree or campus life but for the unbeatable discounts Uber One offers on food and rides.
Sydney Sweeney is Dr. Squatch’s Body Wash Genie
Sydney Sweeney is going after “dirty little boys.” And we’re not talking about her co-stars on Euphoria. The acclaimed actress from Immaculate and White Lotus, is stepping into the role of “Body Wash Genie” to help men upgrade their grooming routine as part of a new campaign for Dr. Squatch, the men’s natural grooming brand.
Six Flags rides the scares in new Halloween horror short
Six Flags is turning up the fright factor by releasing its first-ever horror short flick titled Tick. Tick. Tick. Directed by John Suits, the five-minute horror flick is part of a new campaign to entice thrill-seekers with an immersive, at-home taste of the park’s terrifying attractions.
Produced by The Marketing Arm, the short will be featured digitally on YouTube and across the social media platforms for five participating parks: Kings Island, Kings Dominion, Dorney Park, Valleyfair, and Canada’s Wonderland.
Oh hell, Diablo IV’s SlayPals pokes fun at Saturday a.m. toy spots
Blizzard Entertainment’s latest campaign for Diablo IV: Vessels of Hatred takes a nostalgic trip back to Saturday morning ’80s toy commercials—but with a sinister twist. Created by The Many, the new creative features “SlayPals,” a fictitious line of dolls designed to decapitate and kill at a disturbing tea party.
No confusion here – these Snickers Halloween spots are funny
M&M‘s mascots eating Snickers, a twerking zombie lawn decoration, and an outdoor electric skeleton pounding a living room make up Mars’ spooky but nostalgic treats this Halloween season, blending a little bit of trickery with its candy classics. Clocking in at 15 seconds a piece, the creative is like getting fun-sized candies in our Trick or Treat pumpkin.
Uber Eats wants to bring the scares to your door
Uber Eats is back with a frightful twist this year in its “Don’t Let Halloween Sneak Up On You” campaign. Created with agency Rethink and directed by Jeff Low at Biscuit Filmworks, this campaign taps into the fear of last-minute holiday shopping, with a horror-inspired flair that highlights Uber Eats’ range of treats and costumes available right to your door—and discounts of up to 50% off on Halloween candy and supplies.
REELated:
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Colin Costello is the West Coast Editor of Reel 360. Contact him at colin@reel360.com or follow him on X at @colinthewriter1
