El Segundo-based Mattel, the leading global children’s entertainment company that specializes in design and production of quality toys and consumer products and Burbank-based Warner Bros. Pictures Group today announced a partnership to bring “Hot Wheels,” the iconic and timeless toy racing car, to theaters in the first ever live-action feature film for the beloved multi-generational franchise.
The movie marks the second partnership for Mattel Films and Warner Bros. Pictures, and it follows the companies’ recent announcement of the Barbie feature-film starring and co-produced by Academy Award nominated actress Margot Robbie.
Ynon Kreiz, Mattel’s Chairman and CEO said, “We are excited to bring the thrill of a Hot Wheels live-action feature film to the big screen in partnership with Warner Bros. Pictures. Mattel Films has great momentum as it continues to execute on our commitment to bring global audiences new ways to experience the brands they love as we transform Mattel into an IP-driven, high-performing toy company.”
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The toy car line debuted in 1968 and has sold more than six billion individual cars during its storied, 50-year history. With more than 500 million Hot Wheels being sold annually, Hot Wheels is the number one selling toy in the world.
No writer, director or talent has been attached to the project as of yet. However, consider the Reel 360 team all revved up for this experience.