Honda is taking its upgraded 2021 Odyssey, on sale today, on a magical ride with some iconic characters and attractions from the Disneyland Resort to celebrate the company’s 15th year as the amusement park’s “Official Vehicle.”
The Honda Odyssey has been America’s retail best-selling minivan for 10 consecutive years with more than 1.1 million vehicles sold over the decade. The 2021 model-year Odyssey going on sale today benefits from numerous enhancements to styling, technology and safety features.
Today, the alliance between Disneyland and Honda features sponsorship of the classic Autopia attraction, which dates back to the opening day of the park in 1955 and allows guests to get behind the wheel of a car and cruise on a winding road trip.
The new campaign titled “Enchanted Odyssey,” features a family traveling down memory lane on a magical journey that mixes in iconic iconic Resort attractions and characters, including Sleeping Beauty Castle, Star Wars: Galaxy’s Edge, Dumbo the Flying Elephant and, of course, Mickey Mouse, while listening to the Disney Hits playlist utilizing Apple CarPlay.
The campaign creative will be featured on Honda’s social media platforms, and will stretch across other digital properties.
Adding to the campaign, Honda is launching an extensive Pinterest campaign which includes a Pin Extension, an interactive microsite, featuring the 2021 Honda Odyssey. This interactive microsite on Pinterest is a first for the Honda brand and aligns with its Disneyland Resort relationship, as Disney is the most searched brand on the platform.
Also on Pinterest, the campaign will use a combination of video, static and carousel pins, which enable fans to bookmark and save their favorite posts.
Now if we could only get past COVID-19 and reopen Disney.