The Super Bowl LVI Champion Los Angeles Rams, in collaboration with Sleep Number, the Official Sleep + Wellness Partner of the NFL, have unveiled a compelling short film titled Numbers Game. The film showcases the journey of safety and team co-captain Jordan Fuller, who faced a season-ending injury in January 2022, highlighting the role of numbers in his recovery.
In Numbers Game, Fuller narrates his career story, reflecting on the moment when his injuries halted his journey and emphasizing that it was also the starting point of his remarkable recovery. The narrative is intertwined with a series of numbers, representing various aspects of his rehabilitation and journey back to the Rams’ starting lineup.
These numbers encompass his career tackles, weeks of rehab, hours of restorative sleep on his Sleep Number smart bed, and more. Fuller emphasizes that “recovery is a numbers game,” and the cumulative impact of these numbers led to his successful return to the field this season.
The film not only showcases Fuller’s personal journey but also highlights the significance of individualized sleep on a Sleep Number smart bed in enhancing on-field performance. It’s worth noting that 80% of NFL players rely on Sleep Number smart beds for quality rest. Watch below:
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Patrick Campion, Sleep Number’s VP of Marketing, Planning & Brand Partnerships, expressed pride in working with Jordan and the LA Rams Sports Medicine and Performance staff on his recovery. “We are proud of our work with Jordan and the LA Rams Sports Medicine and Performance staff on his recovery. Great example of how individualizing your sleep on a Sleep Number smart bed elevates your game to the next level and we are very excited to share his story with fans.”
Fuller himself stressed the importance of a good night’s sleep in his recovery and performance. He noted that getting the right amount of rest enhances productivity during waking hours, and when combined with Sleep Number technology, it becomes a game-changing factor.
“A good night’s sleep is critical for my recovery and my performance,” Fuller added. “Over the years, I’ve grown to realize how much more productive I can be throughout the hours I’m awake if I get the proper amount of rest. When you add Sleep Number to the mix, it’s a game changer.”
Numbers Game, was produced by Rams Studios and creatively blends live-action and animation. Director Aaron Rolo, known for his work in sports and music, collaborated on this project, bringing Fuller’s story to life.
“Jordan’s story is one of hard work, resilience and determination and we are grateful to be able to showcase his journey in such an unprecedented way,” said Los Angeles Rams Chief Commercial Officer Jennifer Prince. “This collaboration with Sleep Number embodies everything we mean when we talk about partnering with purpose. While the authentic integration of Sleep Number’s technology into our recovery process is the foundation, this storytelling gives our fans a unique look into our partnership and the incredible commitment Jordan made to return to the field this season.”
The film is complemented by the powerful soundtrack Vengeance by Zack Hemsey, known for his film and TV scores. Through unique storytelling and sound design, the film visually represents the impact of rest on health and mental wellness during Fuller’s recovery.
The collaboration between the Los Angeles Rams and Sleep Number not only integrates Sleep Number’s technology into the team’s recovery process but also offers fans an insightful look into the partnership and Jordan Fuller’s extraordinary commitment to return to the field this season.
Fuller, who was drafted by the Rams in 2020, quickly established himself as a starting safety during his rookie season. His exceptional leadership and contributions to the team earned him the role of team captain in 2021. Despite a shortened 2022 season due to injury, Fuller’s dedication, consistency, and commitment to his teammates led to his selection as captain once again in 2023.
Numbers Game is a testament to Fuller’s journey of resilience and determination, showcasing how individualized sleep plays a pivotal role in optimizing an athlete’s performance and recovery.
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