Hellmann’s Mayonnaise revealed the stars of its Big Game commercial today, in a teaser featuring award-winning actors Jon Hamm and Brie Larson comically – and unexpectedly – found inside a refrigerator.
The teaser, which has the vibe of Spike Jonze’s Being John Malkovich, leaves viewers wondering why Jon Hamm and Brie Larson are in a fridge, which will be answered with Hellmann’s :30 second spot during the Super Bowl. Watch below:
“We’re so excited to have award-winning actors Jon Hamm and Brie Larson star in our Big Game commercial this year,” said Ben Crook, Vice President/GM, Dressings & Condiments (NA) at Unilever. “With names like Hamm & Brie, there are no better partners to help us inspire viewers to think creatively about the ingredients found in the fridge at a moment like the Big Game, the second most wasteful food day of the year in the U.S.”
Hellmann’s commercial will highlight the important issue of food waste at home, encouraging people to do more with what’s in their fridge and ‘Make Taste, Not Waste.’ The Big Game marks the second most wasteful food day of the year in the U.S., second only to Thanksgiving. In addition, 40% of all food in the U.S. is wasted each year and approximately 40% of that food waste happens at home.
The commercial is created by Wunderman Thompson.
The Super Bowl, featuring The Philadelphia Eagles vs. The Kansas City Chiefs, will kick off Sunday, February 12 at 6:30 EST/5:30 CST/3:30 PST.
Nominate Someone You know For 5th Annual The Reel Black List OR Reel Women